Research Methods Flashcards
What does reliable mean?
Reliable research is when the study can be repeated to get the same results
What does validity mean?
Valid is when you are able to get a true picture of what the researcher is trying to measure
Why might a some research not be reliable?
Participants may forget information, exaggerate or lie
Why do sociologists use a sample?
It’s impossible to research the whole population so sociologist use a sample which they try to make representative of the population as a whole
What does a researcher aim to do during their study?
Be objective and avoid any bias
What is primary data?
Primary data is when the researcher collects the data first hand
What is secondary data?
Secondary data is when the researcher uses any existing data
Give three examples of secondary data?
Officials statistics, diaries, letters, documentaries and newspapers
What are advantages on primary data?
1) it doesn’t rely on another sociologists email so you can chose a method to make it as reliable and valid as possible
2) it is up to date information
What are disadvantages of primary data?
1) it can be expensive and time consuming
2) some methods can be unethical if you don’t get informed consent and it may put the researcher in a dangerous situation
What are the advantages of primary data?
1) you can quickly and easily gather the data
2) it allows you to study past events and societies
What are the disadvantages of secondary data?
1) the data may not be valid or reliable
2) you may not find the information needed
What is quantitive data?
Quantitive data is numbers and statistics
What are the advantages of quantitive data?
You can test your hypothesis looking for cause and effect relationship
You can compare stats against previous ones looking for trends over time and between society
What are the disadvantages of quantitive data?
Quantitive data gives a detailed picture of what people do think and feel using words
Advantages of qualitative data?
It provides insight into social interaction
Allows you to find the meanings and motives behind behaviour
Let’s you build trust and research sensitive topics
Disadvantages of qualitative data?
Qualitative investigations are difficult to repeat and aren’t reliable
They are often small scale so don’t always represent the whole population
What are the main two theoretical approaches to society?
Positivism and interpretivist
What methods do positivist use?
They use reliable methods that give quantitive data
How do positivist think behaviour is influenced?
They think behaviour is influenced by external social factors
Why do positivist analyse social facts?
They think sociology should be scientific and analyse social facts as they affect behaviour and can be easily measured
What do positivist use to measure relationships between different factors?
Statistics
What method is used by interpretivists?
Valid method that gives qualitative data
How do interpretivists understand human behaviour
They believe you can only understand human behaviour by using empathy. It’s important to uncover and understand the meaning individuals give to their actions and to the actions of others
What do interpretivists think about positivist research
Scientific methods don’t tell you a lot about how individual people act in society and that social facts don’t exist
What does rapport mean?
A feeling of mutual trust and understanding
How does time have an impact on e method?
Some methods need a lot more time such as covert participant observation
Why does cover participant observation take more time?
The researcher has to get into the group they are studying and get their trust before starting the research
How does money impact the method?
Money effects the length and method of the research. Money is needed to pay the researcher, transportation and resources
How much did the census cost in 2011?
£480 million
How does the characteristics and skills of the researcher impact the choice of method?
Some characteristics makes it difficult to be involved in a participant observation. Example an adult can’t joint a group of kids
Some researchers may be ok with dangerous situations and other may prefer sitting at a desk
How does access and opportunity impact choice of method?
Some researchers don’t have access to certain groups so may have to use secondary data