Research Methods 2 Flashcards
What is quantitative data?
Reports on data in numerical form quaNtitative
Give some examples of quantitative data
- Percentages - Mean, mode, median - Range
Give some examples of types of experiments which could produce quantitative data
- From a lab experiment (e.g. measuring testosterone) - Structured questionnaire/interview with closed questions (tally) - National statistics, e.g. data on crime rates
What are the strengths of quantitative data?
- Large sample = generalisable - Higher chance of establishing cause and effect (objective) - Easy to analyse - Easier to make comparisons and see patterns and trends - Can repeat to test reliability
What are the weaknesses of quantitative data?
- Statistics sometimes distort the truth and therefore it may lack the validity - Does not give context, i.e. conclusions may lack depth and detail
State a question that would collect quantitative data
- Your patient has felt better since having physiotherapy following their stroke - strongly agree -> strongly disagree (take tally of answers) - On average, how many hours of physiotherapy does the patient receive per week
What is qualitative data?
Reporting anything in word form with written language and context quaLitative
What types of experiment would produce qualitative data?
- Transcripts of unstructured interviews with pps - Collation of answers from open ended questions in a questionnaire - Written report of free flowing observation
What are the strengths of qualitative data?
- Depth gives detailed insight by allowing a range of responses/behaviours - increases validity - Taking the context into account makes results more valid - Chance for new or unexpected info with open ended questions and unstructured interviews
What are the weaknesses of qualitative data?
- Harder to analyse/interpret - Behaviour in observations and interviews are open to interpretation (subjective) - Can be unreliable in terms of exactly how info is gathered - Unrepresentative if sample size is very small
Give a question which would collect qualitative data
Since having their physiotherapy, what effects have you noticed in your patient?
What is primary data?
Data collected first hand from the pps (original data) specifically towards a research aim which has not been published before
What research methods would produce primary data?
- Interviews - Observations - Questionnaires - Physical testing - Diary extracts (from pps)
What is a strength of primary data?
More reliable and valid than secondary data as it’s not been manipulated in any way
What is secondary data?
Data originally collected towards another research aim which has been published previously
What research methods would produce secondary data?
- Websites - Journal articles - Books - Government publications - Diary extracts (published)
What is a strength of secondary data?
If drawn from several sources, can help to give a clearer insight into a research area
What is a meta-analysis?
The collation and review of the results/findings of multiple research studies in the same area of study
How do we conduct a meta-analysis?
We do not replicate the chosen studies, but trust in and review the findings
What are the strengths of a meta-analysis?
- Allows for the identification of trends and patterns that would not be possible to see in smaller individual studies - Can improve reliability of findings because sample sizes can increase greatly. This in turn can increase validity
What is content analysis?
A method that quantifies qualitative data, for example, creating a tally - translating words into numbers
What types of qualitative data can content analysis quantify?
- Spoken interactions (conversations) - Written forms (texts/emails) - Media (books, magazines, TV)
How is content analysis carried out?
- Identify key themes within the info and categorise data into meaningful units based on what you are trying to answer - sometimes known as “coding units”, e.g. references to positive behaviour in the info you are analysing - Re-read or listen to the info several times - Count the number of times a particular word or phrase is present, i.e. producing a tally, giving you quantitative data, e.g. if looking at stereotyping against the mentally ill, analysing the number of times terms like “crazy” or “mad” are used in the media
What are coding units?
Required to categorise analysed material For example: - If the unit is word, a researcher might count the number of slang words used - If the unit is theme, a researcher might count the amount of violence on TV - If the unit is character, a researcher might count the number of female commentators in sports programmes on TV - If the unit is time and space, a researcher might count the amount of time (TV) and space (newspapers) dedicated to mental health
What are the strengths of content analysis?
- Easy to perform, inexpensive, non-invasive with no direct contact with pps - Complements other methods - verifies results from other methods, particularly being useful in longitudinal methods detecting changes over time - Reliable - very easy to replicate
What are the weaknesses of content analysis?
- Lacks descriptiveness - “what” but not “why” - Flawed results - if limited material is available then the analysis may not reflect reality, for example, negative events receive more coverage than positive ones in the media
What is thematic analysis?
Purely a qualitative analytical method identifying, analysing and reporting themes (patterns)
What does a thematic analysis do?
- Organises, describes and interprets data - A psychologist uses these themes to address the research or say something about an issue. This is much more than simply summarising the data; a good thematic analysis interprets and makes sense of it
What are the 6 stages of carrying out thematic analysis?
- Familiarisation with the data - Coding - Searching for themes - Reviewing themes - Defining and naming themes - Writing up
What is familiarisation with the data as a stage in thematic analysis?
Intense reading of data to become immersed in content
What is coding as a stage in thematic analysis?
Generating codes (labels) that identify features of the data important to answering the research question
What is searching for themes as a stage in thematic analysis?
Examining the codes and data to identify patterns of meaning (to find potential themes)
What is reviewing themes as a stage in thematic analysis?
Checking the potential themes against the data to see if they explain it and answer the research theme
What is defining and naming themes as a stage in thematic analysis?
Detailed analysis of each theme creating an informative name for each one
What is writing up as a stage in thematic analysis?
Combining together the information gained from the analysis
How do you calculate percentage decrease?
Calculate the difference between the starting point and how much it goes down by, then divide the difference by the original number and multiply by 100 to get a percentage E.g. percentage decrease in mean no of hours worked before and after Xmas - hours before = 30, hours after = 13 30-13 = 17 17/30 x 100 = 57%
How do you calculate percentage increase?
Calculate the difference between the end point and the start point, then divide by the original number (which is the lower number) and multiply by 100 to get your percentage For example: Percentage increase in hours worked at Xmas - hours before = 13, hours at Xmas = 30 30-13 = 17 17/13 x 100 = 131%
In central tendency, how do you calculate the mean?
It is the average score of the data - to calculate, add all of the scores together and divide by the total number of scores
In central tendency, how do you calculate the median?
It is the central/middle number in a list of rank ordered scores - odd number median = middle number, even number median = midpoint of the 2 middle scores (this may not be one of the original scores)
In central tendency, how do you calculate the mode?
It is the most common/frequent in a set of scores
What are the advantages of taking a mean?
- Uses all data in the calculation - Most accurate measure of central tendency - uses internal level of measurement when the units of measurement are all of equal size, for example, seconds in time
What are the disadvantages of taking a mean?
- Less useful if there is an extreme score which will then skew the data - The mean score could be one that isn’t actually listed in your data set, which can create difficulties when applying to people, e.g. you can’t have .1 of a person
What are the different types of statistical test?
- Sign test - Chi-squared - Spearman’s Rho - Pearson’s R - Wilcoxon - Related T-test - Mann-Whitney - Unrelated T-test
Which is the only statistical test you need to be able to calculate?
The Sign Test
Why do psychologists have to do statistical tests once they have collected their data?
- Research produces data which psychologists have to analyse to make sense of - You can purely describe what the data shows in several ways (e.g. mean, median, mode, graphs, tables, etc) - A more sophisticated form of analysis is to carry out inferential statistical tests
What is meant by the term “inferential (statistical) testing”?
A psychologist can make informed decisions about whether differences or relationships in data are significant ones, i.e. beyond the boundaries of chance, and can then be applied to whole target populations that the sample represents
What questions should you ask to determine which test you should choose?
- Is the research looking for a difference or a relationship (correlation)? HINT: IF IT SAYS IT’S LOOKING FOR A RELATONSHIP, IT’S A CORRELATION - What experimental design has been used? (repeated measures, matched pairs, independent groups) 3. What type of data did the psychologist collect? (nominal/ordinal/interval)
“A psychologist wanted to test whether listening to music improves running performance” Is the research looking for a difference or a relationship (correlation)?
A difference (between running performance with or without music)
“All participants were asked to run 400 metres as fast as they could on a treadmill in the psychology department. All participants were given standardised instructions. All participants wore headphones in both conditions. The psychologist recorded their running times in seconds. The participants returned to the psychology department the following week and repeated the test in the other condition.” What experimental design has been used? (repeated measures, matched pairs, independent groups)
Repeated measures (participants ran both with and without music)
How can “types of data” also be phrased?
“Levels of measurement”
What are the three types of data?
- Nominal - Ordinal - Interval
What is nominal data?
Each item can only appear in one category (discontinuous) It is the lowest level of measurement/the simplest data collection and is the most uninformative type of data
Give an example of nominal data
Blood groups
What data is produced by nominal data?
Qualitative data - it cannot be measured numerically
How is nominal data represented?
In a bar chart
What is ordinal data?
You can automatically rank this data into place order A problem with the data is that the gap between each data point may be different
Give an example of ordinal data
Finishing places in athletics (tells us which athletes are better than others but doesn’t say how much better 1st place is to 2nd) Use of the Likert scale (strongly agree - strongly disagree)
What data is produced by ordinal data?
Quantitative and qualitative data can be used