Research methods Flashcards
What is primary data?
Information that has been collected first-hand by sociologists themselves for their own research purposes
What is secondary data?
information collected not by sociologists themselves for their own research purposes, but by other people or organisations for non-sociological purposes.
- Usually free or cheap
- Often includes official statistics, the media and personal documents
What is quantitative data?
Information in numerical form (percentages, tables, graphs etc). Official statistics and the results of social surveys are two important sources of quantitative data
What is qualitative data?
Data representing information and concepts that cannot be represented by numbers
What is objectivity?
a lack of bias, judgement or prejudice
What is subjectivity?
when judgement is made based on personal bias
What is validity in sociological research?
the capacity of a research method to measure what it sets out to measure. A valid method method is thus one that gives a truthful picture
What is an interview schedule?
The list of questions to be asked in an interview. It is useful because it allows some standardisation of the interviewing process, since all interviewers will use the same schedule of questions
What is the Hawthorne Effect?
Behaviour change due to awareness of awareness.
What is a questionnaire?
Written list of questions for data collection
State advantages of questionnaires
Easy comparison, cost-effective, quick, respondent anonymity
State disadvantages of questionnaires
Limited responses, low rates, sensitive topic reluctance
What is a structured interview?
Interviews with a rigid set of questions
State advantages of structured interviews?
High response rates, increased validity, comparable results
State disadvantages of structured interviews?
Formality reduces rapport, no flexibility, cost issues
What is an unstructured interview
Flexible interviews without a set question pattern
State advantages of unstructured interviews
Flexible, detailed, reduced bias, open-ended questions
State disadvantages of unstructured interviews
Inconsistent, low generalizability, time-consuming
What is an Overt Participant Observation?
Participants know they are being observed
State advantages of Overt Participation Observation?
Gains unique insights, allows objective data collection.