Research Methods Flashcards
Research
Finding and using evidence to support a theory
- systematic way of finding things out
Research Methods
- Observations
- Self reports
- Content analysis
- Correctional studies
Aim
Identifies the purpose of the investigation
Hypothesis
A precise, testable statement of what the researchers predict will be the outcome of a study
Objectivity
Not a matter of opinion & free from bias
Reliability
If the results are consistent or not
Validity
If the results are accurate or not
Independant Variable
Variable that the researcher manipulates
Dependant Variable
Variable the researcher measures in their experiment
Operational
A full description of exactly how variables are defined, how they will be manipulated and how they will be measured
Null Hypothesis
States there’s no relationship or significant difference between the two variables being studied
Alternate/Experimental Hypothesis
States that the results aren’t down to chance, predicts the IV will have an effect on the DV
Sample
Smaller collection of units from a population used to determine truths about that population
5 TYPES
Target Population
The group of people who’s behaviour we’re interested in studying/measuring
Biased
Under/over representation of a characteristic within a sample
Generalisations
Applying results from sample back to target population
Representative
Able to accurately symbolise/reflect the target population
5 Types of Sampling
Random
Systematic
Stratified
Opportunity
Volunteer
Random Sampling
Get a list of target population and assign each a number.
- use a random generator to select number & then convert back into names
- all members have an equal chance of being selected
Systematic Sampling
Get complete list of target population & put them into a sampling frame.
- Choose nth term & select every nth person from frame
Stratified Sampling
Identify stratas and calculate the proportion of each strata in the target population
- Use random sampling to select a representative selection of participants
Opportunity Sampling
Asking whoever is ready & available at the time of study
Volunteer Sampling
PPs self-select themselves to become part of a study
Independent Groups
Half PPs are in Group A & other half are in Group B
Repeated Measures
100% PPs do Group A & then 100% do Group B
Matched Pairs
Half PPs are in Group A & other half are in Group B, but the PPs are matched accordingly to the characteristic/variable that could affect DV
Pilot Study
Trial run of a piece of research to check how it will work & allows researcher to reduce flaws
Lab Experiment
Conducted in highly controlled conditions (artificial)
Field Experiment
The IV is manipulated in a more natural setting
Extraneous Variables
Any other variables that would interfere with the IV or DV & should be controlled or removed
- 2 TYPES: Participants/Situational
Participant Variables
The differing individual characteristics that may impact the DV
Situational Variables
Any features of the experimental situation that may affect the DV
Confounding Variables
Extraneous variable type yet affects DV & IV, do change systematically with the IV
Demand Characteristics
Participants may alter their actions & responses to parts of the experiment in order ot fit the “desired” characteristics
- Can alter the results & they won’t be an accurate representation of the sample
Investigator Effects
Any unwanted influence of the investigator on the research outcome.
- It also may refer to any actions of the researcher that were related to the study’s design
Randomisation
A way of dealing with EVs
- Use of chance wherever possible to reduce the researcher’s influence on the design of the investigation
Standardisation
A way of dealing with EVs
- All PPs should be subject to the same environment, information, and experience. To ensure this, all procedures are standardised
Natural Experiment
Study of a naturally occuring situation as it unfolds in the real world
Quasi Experiment
The naturally occurring IV is a difference between people that already exists, so examines its effect on the DV
Self-Report Technique
Any method in which a person is asked to state or explain their own feelings, opinions, behaviours, and/or experiences
Questionnaire
A set of written questions used to assess a person’s thoughts and/or experiences
Interview
A ‘live’ encounter where one person asks a set of questions to assess the interviewee’s thoughts and/or experiences
Closed Questions
- Fixed number of responses
- Collect quantitative data as they limit the possible answers
- Easy to analyse but lacks detail & depth
Open Questions
- Doesn’t have a fixed range of answers
- Respondents are free to answer however they see fit
- Open questions tend to produce qualitative data
Semi-Structured Interviews
- Most likely to encounter in day-to-day
- List of pre-determined questions but interviewers can ask follow up questions or interviewee can expand
- Interviewer requires training
Mean
Add all numbers & divide by quantity of numbers
Median
Align in ascending order & pick out middle
Mode
Most common number
Range
Difference between lowest & highest number
Standard Deviation
How spread out the scores are from the average
Percentages
Figure out of a hundred
Correlation
Relationship/trend between variables (co-variables)
Dispersion
How spread out the data is
- Range/SD
Central Tendency
How close together the data is
Primary Data
First hand collection of data (collected only for purpose of research)
Secondary Data
Data collected for another purpose/research
Discrete Data
Clear, countable values between
- Discrete as units can’t be split up (decimals)
Nominal Data
Frequency/naming data, grouping people into different categories
Continuous Data
Ongoing sequence
- Measurable
- Has meaning at all points (can be decimals)
Ordinal Data
Order in measurement (ranking) that indicates some direction but doesnt show difference between interval data as the intervals aren’t uniform
Interval Data
Shows the order & exact difference/intervals between each variable & uses units of equal intervals
Line Graph
Shows change over time
- interval/continuous
Scattergraph
Shows a correlation
- Measures strength & direction of CVs