research methods Flashcards
types of primary data
social surveys
participant observation
experiment
advantage of primary research
sociologists are able to gather precisely the information they need to test their hypothesis
disadvantage of primary research
costly and time consuming
types of secondary data
statistics
documents
advantage of secondary research
quick and cheap
disadvantage of secondary research
may not provide exactly the information needed
advantage of hypothesis
it can give direction to research
positivism
uses quantitative data- requires research to be valid
associated with scientific methods
Functionalists and Marxists
interpretivism
uses qualitative data
they believe the world is not objective and cannot be measured or observed unlike positivists, instead they believe that the world is constructed through human experience
Interactionists
random sampling
sampling is selected purely by random chance
quasi- random sampling
similar to random but for instance every 10th or 100th name on the list is selected
the experimental group
the group where changes in variables can be applied and results measured
the control group
the group that remains the same/constant and results measured
Harvey and statin (lab experiment)
examined whether teachers had preconceived ideas about pupils of different social class. sample of 96 teachers. each was shown 18 photographs of children from different social class backgrounds. teachers were asked to rate the children on their performance, attitudes to education and aspirations
problems with Harvey and statins experiment
impossible and unethical to control variables
lacks validity
small scale means results are not representative
the Hawthorne effect
advantages of a field experiment
behaviour in real life setting
ability to control some variables to observe effects
valid
not affected by the Hawthorne effect
disadvantages of a field experiment
cant control all variables
ethical issue of deceit
depends on skill of observer/selectivity
the comparative method
carried out in the mind of the sociologist - it does not involve experimenting on people
advantages of the comparative method
avoids artificiality
can be used to study past events
no ethical problems
disadvantage of the comparative method
less control over variables