RESEARCH METHODS Flashcards
QUALITATIVE DATA
EXPRESSED IN WORDS AND NON-NUMERICAL
QUANTITATIVE DATA
CAN BE COUNTED, USUALLY GIVEN AS NUMBERS
INDEPENDENT VARIABLE (IV)
VARIABLE THAT IS MANIPULATED BY RESEARCHER (OR CHANGES NATURALLY) SO EFFECT ON DV CAN BE MEASURED
DEPENDENT VARIABLE (DV)
VARIABLE THAT IS MEASURED BY THE RESEARCHER
ANY EFFECT ON DV SHOULD BE CAUSED BY CHANGE IN IV
INTERNAL VALIDITY
CONTROL OF VARIABLES TO ENSURE CHANGE IN DV SOLELY DUE TO CHANGE IN IV
EXTERNAL VALIDITY
DEGREE TO WHICH RESEARCH FINDINGS CAN BE GENERALISED
ECOLOGICAL VALIDITY
GENERALISED TO OTHER SETTINGS
POPULATION VALIDITY
GENERALISED TO OTHER GROUPS OF PEOPLE
TEMPORAL VALIDITY
GENERALISED OVER TIME
RELIABILITY
HOW CONSISTENT A MEASURING DEVICE IS - INCLUDES PSYCHOLOGICAL TESTS OR OBSERVATIONS
DEMAND CHARACTERISTICS
PARTICIPANT THINKS THEY FIGURE OUT WHAT THE STUDY IS FOR SO ACT IN A WAY THEY THINK IS APPROPRIATE
RESEARCH QUESTION
A QUESTION THAT THE RESEARCH ENDEAVOURS TO ANSWER
AIM
GENERAL STATEMENT OF WHAT RESEARCHER INTENDS TO INVESTIGATE (PURPOSE OF STUDY)
ALWAYS BEGINS ‘TO INVESTIGATE’
HYPOTHESIS
CLEAR TESTABLE PREDICTION THAT STATES RELATIONSHIP BETWEEN VARIABLES BEING INVESTIGATES
DIRECTIONAL HYPOTHESIS (ONE-TAILED)
IDENTIFIES DIFFERENCE BETWEEN LEVELS OF IV
USUALLY BASED ON PRIOR RESEARCH
NON-DIRECTIONAL HYPOTHESIS (TWO-TAILED)
STATES DIFFERENCE BETWEEN LEVELS OF IV BUT DOESN’T SPECIFY NATURE OF DIFFERENCES
NULL HYPOTHESIS
STATES THERE WILL BE NO DIFFERENCE BETWEEN THE IV AND DV
OPERATIONALISATION
HOW RESEARCHER DEFINES VARIABLES IN ORDER TO BE ABLE TO MEASURE
CONTROL VARIABLES - EXTRANEOUS
ANY VARIABLE THAT DOES NOT VARY SYSTEMATICALLY WITH IV, THEREFORE DOESN’T ACT AS ALTERNATIVE IV, BUT MAY HAVE EFFECT ON DV
NUISANCE VARIABLE
CONTROL VARIABLES - CONFOUNDING
DOES VARY SYSTEMATICALLY WITH IV, MEANING CHANGES IN DV MAY BE DUE TO CF
CONFOUNDS CAUSE AND EFFECT RELATIONSHIP
CONTROL VARIABLES - PARTICIPANT
CENTRED AROUND PARTICIPANTS USED, COULD CONFOUND RESULTS IF NOT CONTROLLED
INTERNAL VALIDITY
EXTENT TO WHICH RESEARCHER CAN BE CONFIDENT THEIR RESEARCH IS MEASURING EFFECT OF IV ON DV AND CAN ESTABLISH CAUSE AND EFFECT RELATIONSHIP
EXTERNAL VALIDITY
EXTENT TO WHICH RESULTS CAN BE GENERALISED TO OTHER SETTINGS, POPULATIONS AND OVER TIME
ECOLOGICAL VALIDITY (EXTERNAL)
GENERALISABLE TO OTHER SETTINGS
POPULATION VALIDITY (EXTERNAL)
GENERALISABLE TO OTHER POPULATIONS
TEMPORAL VALIDITY (EXTERNAL)
GENERALISABLE OVER TIME
TYPES OF EXPERIMENT
- LAB
- FIELD
- NATURAL
- QUASI
LAB EXPERIMENT
- CONTROLLED ENVIRONMENT
- MANIPULATE IV, RECORD EFFECT ON DV, STRICT CONTROL OF EXTRANEOUS VARIABLES
LAB EXPERIMENT STRENGTHS
- HIGH CONTROL - MORE CERTAINTY OVER CAUSE + EFFECT RELATIONSHIP -> HIGH INTERNAL VALIDITY
- HIGHLY REPLICABLE - RELIABLE PROCEDURE
lab experiment limitations
- artificial environment - lack of generalisability - low external validity
- low mundane realism
- risk of demand characteristics
field experiment
- takes place in natural setting
- manipulates IV and records DV
field experiment strengths
- higher mundane realisms (but not always)
- more authentic behaviour - high external validity
field experiment limitations
- less control over EVs and CVs - difficult to establish c + e, difficult to replicate
- ethical issues like consent and privacy
natural experiment
- change in IV not directly manipulated, naturally occurs in environment
- records effect on chosen DV
natural experiment strengths
- opportunities for research that would otherwise be unethical to manipulate
- real world environment - high external validity, generalisability
natural experiment limitations
- naturally occurring IV so difficult to replicate
- limits generalisability
- participants not randomly allocated
- lab setting sometimes used
quasi experiment
(technically not experiment)
- IV naturally occurs in participants - ie autism
quasi experiment strengths
- controlled conditions
- highly replicable procedure
quasi experiment limitations
- cannot be randomly allocated - risk of confounding variables
- IV not deliberately changed - difficult to confirm c + e relationship