Research Methods Flashcards
1
Q
What are the strengths and weaknesses of closed ended questions?
A
- strength: standard answers are given meaning numbers can be generated
- weakness: not valid as respondents aren’t free to say what they want
2
Q
What are the strengths and weaknesses of open ended questions?
A
- strength: the answers will be more detailed
- weakness: difficult to analyse
3
Q
What is a questionnaire?
A
- written format with set number of questions
- usually closed ended questions so quantitative data can be used
- likely or rating scale
4
Q
What are the strengths and weaknesses of questionnaires?
A
- strength: can include very large samples
- weakness: quantitative data lacks validity due to social desirability
5
Q
What is an interview?
A
- usually face to face and recording/transcribing answers
- usually open ended questions so qualitative data is collected
6
Q
What are the strengths and weaknesses of interviews?
A
- strength: potential to obtain in depth and detailed data
- weakness: analysis of qualitative data is subjective
7
Q
What are the strengths and weaknesses of random sampling?
A
- strength: there is no bias
- weakness: difficult to ensure everyone is available to be included
8
Q
What are the strengths and weaknesses of stratified sampling?
A
- strength: each group is bound to be represented
- weakness: difficult to know how many of the group are in the sample
9
Q
What are the strengths and weaknesses of opportunity sampling?
A
- strength: tends to be more ethical
- weakness: more chance of bias
10
Q
What are the strengths and weaknesses of volunteer sampling?
A
- strength: more ethical
- weakness: it can take a long time to gather enough participants
11
Q
Strengths and weaknesses of the case study method
A
- strength: has high validity
- weakness: low replicability and can’t be generalised
