Research Methods Flashcards
types of experiments
- laboratory
- field
- natural
- quasi
laboratory experiments
- takes place in highly controlled environments
- does not have to be in a laboratory
- researcher manipulates the IV & records the effect on the DV
laboratory experiments
strengths
- high control over extraneous variables
- high internal validity
- replication is more possible
laboratory experiments
weaknesses
- may lack generalisation
- low external validity
- demand characteristics
- low mundane realism
field experiments
- takes place in natural, everyday setting
- participants usually aren’t aware they are participating in an experiement
- researcher manipulates the IV & records the effect on the DV
field experiments
strengths
- higher mundane realism
- high external validity
field experiments
weaknesses
- less control over extraneous variables
- replication isn’t possible
- ethical issues
natural experiments
- researcher takes advantage of a pre-existing IV
- IV would happen even if the reseacher wasn’t present
- an event occurs on it’s own
natural experiments
strengths
- high external validity
- allows research to take place that might not be ethical otherwise
natural experiments
weaknesses
- less generalising
- participants might not be randomly allocated to experimental conditions
quasi experiments
- the IV is based on an existing difference between people (age or gender)
- no one manipulates the IV, it just exists
quasi experiments
strengths
- often carried under controlled conditions
- high internal validity
- high control over extraneous variables
quasi experiments
weaknesses
- cannot randomly allocate participants to experimental conditions
- might be confounding variables
types of observation
- naturalistic
- controlled
- covert
- overt
- participant
- non-participant
naturalistic observation
- observing people in their natural environment
- behaviour is not controlled
- researcher does not interfere, just observes
naturalistic observation
(strengths)
- high ecological validity
- no demand characteristics
naturalistic observation
(limitations)
- room for confounding variables
- not ethical, no consent
controlled observation
- may take place in a laboratory
- participants likely know they’re being watched
- some variables are controlled by the researcher
controlled observation
(strengths)
- control over extraneous variables
- quantitative data obtained
controlled observation
(limtations)
- lacks ecological validity
- demand characteristics
covert observation
- participants are unaware they are being observed
- researcher is ‘undercover’
covert observation
(strengths)
- high validity
- high detailed data is obtained
covert observation
(limitations)
- less ethical as no informed consent is recieved
- decieves the participants
overt observation
- participants are aware they are being observed
- researcher is not ‘undercover’
overt observation
(strengths)
- highly ethical as informed consent is given
- easier to obtain data
overt observation
(limitations)
- investigator effects
- demand characteristics
participant observation
- researcher takes part in the activity that is being observed
- objectivity may be affected
participant observation
(strengths)
- easier to obtain detailed data
- most ethical form of observation
participant observation
(limitations)
- researcher can alter the other participants’ behaviour
- researcher may lose objectivity
non-participant observation
- researchers do not actively become involved in the behaviour being studied
- researcher simply observes and listens
non-participant observation
(strengths)
- investigator effects are less likely to occur
- more reliable and objective data is obtained
non-participant observation
(limitations)
- researcher might overlook or miss certain behaviours
- more difficult to distinguish the true meanings of behaviour
self report techniques
- questionnaires
- structured interview
- unstructured interview
questionnaire
- set of written questions - easy to collect
- always pre-dertermined (structured)
- can discover what people feel think or feel
- provides either qualitative or quantitative data
questionnaire
(strengths)
- respondents feel comfortable to reveal personal and confidential information
- reduces experimental bias
- no special training needed to hand them out
- cheap and quick to use and distribute
questionnaire
(limitations)
- sample can be biased due to who is filling it out
- can take a lot of time to design
- closed questions limits the responses
- only people who can read and write can fill it out
structured interview
- has pre-determined questions
- there is no deviation from original questions
- a questionnaires that is delivered face to face or over the phone
structured interview
(strengths)
- can be easily repeated as the questions are standardised
- answers are easier to analyse as they are predictable
- different people can be compared