Research Methods Flashcards
1
Q
types of experiments
A
- laboratory
- field
- natural
- quasi
2
Q
laboratory experiments
A
- takes place in highly controlled environments
- does not have to be in a laboratory
- researcher manipulates the IV & records the effect on the DV
3
Q
laboratory experiments
strengths
A
- high control over extraneous variables
- high internal validity
- replication is more possible
4
Q
laboratory experiments
weaknesses
A
- may lack generalisation
- low external validity
- demand characteristics
- low mundane realism
5
Q
field experiments
A
- takes place in natural, everyday setting
- participants usually aren’t aware they are participating in an experiement
- researcher manipulates the IV & records the effect on the DV
6
Q
field experiments
strengths
A
- higher mundane realism
- high external validity
7
Q
field experiments
weaknesses
A
- less control over extraneous variables
- replication isn’t possible
- ethical issues
8
Q
natural experiments
A
- researcher takes advantage of a pre-existing IV
- IV would happen even if the reseacher wasn’t present
- an event occurs on it’s own
9
Q
natural experiments
strengths
A
- high external validity
- allows research to take place that might not be ethical otherwise
10
Q
natural experiments
weaknesses
A
- less generalising
- participants might not be randomly allocated to experimental conditions
11
Q
quasi experiments
A
- the IV is based on an existing difference between people (age or gender)
- no one manipulates the IV, it just exists
12
Q
quasi experiments
strengths
A
- often carried under controlled conditions
- high internal validity
- high control over extraneous variables
13
Q
quasi experiments
weaknesses
A
- cannot randomly allocate participants to experimental conditions
- might be confounding variables
14
Q
types of observation
A
- naturalistic
- controlled
- covert
- overt
- participant
- non-participant
15
Q
naturalistic observation
A
- observing people in their natural environment
- behaviour is not controlled
- researcher does not interfere, just observes
16
Q
naturalistic observation
(strengths)
A
- high ecological validity
- no demand characteristics
17
Q
naturalistic observation
(limitations)
A
- room for confounding variables
- not ethical, no consent
18
Q
controlled observation
A
- may take place in a laboratory
- participants likely know they’re being watched
- some variables are controlled by the researcher
19
Q
controlled observation
(strengths)
A
- control over extraneous variables
- quantitative data obtained
20
Q
controlled observation
(limtations)
A
- lacks ecological validity
- demand characteristics
21
Q
covert observation
A
- participants are unaware they are being observed
- researcher is ‘undercover’
22
Q
covert observation
(strengths)
A
- high validity
- high detailed data is obtained
23
Q
covert observation
(limitations)
A
- less ethical as no informed consent is recieved
- decieves the participants
24
Q
overt observation
A
- participants are aware they are being observed
- researcher is not ‘undercover’
25
overt observation
(strengths)
* highly ethical as informed consent is given
* easier to obtain data
26
overt observation
(limitations)
* investigator effects
* demand characteristics
27
participant observation
* researcher takes part in the activity that is being observed
* objectivity may be affected
28
participant observation
(strengths)
* easier to obtain detailed data
* most ethical form of observation
29
participant observation
(limitations)
* researcher can alter the other participants' behaviour
* researcher may lose objectivity
30
non-participant observation
* researchers do not actively become involved in the behaviour being studied
* researcher simply observes and listens
31
non-participant observation
(strengths)
* investigator effects are less likely to occur
* more reliable and objective data is obtained
32
non-participant observation
(limitations)
* researcher might overlook or miss certain behaviours
* more difficult to distinguish the true meanings of behaviour
33
self report techniques
* questionnaires
* structured interview
* unstructured interview
34
questionnaire
* set of written questions - easy to collect
* always pre-dertermined (structured)
* can discover what people feel think or feel
* provides either qualitative or quantitative data
35
questionnaire
(strengths)
* respondents feel comfortable to reveal personal and confidential information
* reduces experimental bias
* no special training needed to hand them out
* cheap and quick to use and distribute
36
questionnaire
(limitations)
* sample can be biased due to who is filling it out
* can take a lot of time to design
* closed questions limits the responses
* only people who can read and write can fill it out
37
structured interview
* has pre-determined questions
* there is no deviation from original questions
* a questionnaires that is delivered face to face or over the phone
38
structured interview
(strengths)
* can be easily repeated as the questions are standardised
* answers are easier to analyse as they are predictable
* different people can be compared
39
structured interview
(limitations)
* interviewer bias
* comparibility difficult if interviewer behaves differently or if there is a different interviewer
40
unstructured interview
* new questions are developed throughout the interview
* sometimes called a clinical interview
* may begin with some pre-determined questions
41
unstructured interview
(strengths)
* more detailed information can be obtained
* very flexible
* flows like a natural conversation
42
unstructured interview
(limitations)
* interviewer bias
* new questions may lack objectivity due to the quick nature of creating them
* more expensive as experienced interviewer is required
43
aim
* a statement of what the researcher intends to find out in a study
* identifies the purpose of the investigation
44
hypothesis
* a testable and predictable statement often generated from a theory
* should be fully operationalised
45
operationalised
* to clearly state the variables and how they will be measured
46
directional hypothesis
(one-tailed)
* a hypothesis that states the direction of the predicted difference
47
non-directional hypothesis
(two-tailed)
* a hypotheis that predicts a difference between two conditions but does not specify what direction the difference will be
48
null hypothesis (H0)
* a hypothesis stating there will be no change or impact
49
experimental hypothesis (H1)
(alternative)
* a hypothesis that states there will be a change or difference
* directional or non-directional
50
population
* a large group of people you are interested in studying
51
sample
* a smaller group that aims to be representative of the target population
52
sampling techniques
* random
* systematic
* stratified
* opportunity
* volunteer
53
random sampling
* every member has an equal chance of being selected
54
random sampling
(strengths)
* for very large samples, it provides the best chance of an unbiased representative sample
55
random sampling
(limitations)
* can be very time consuming for large samples
* can still get unbiased sample
56
systematic sampling
* every nth member of the target population is selected
57
systematic sampling
(strengths)
* avoids researcher bias
* is fairly representative
58
systematic sampling
(limitations)
* not strictly random as each person does not stand an equal chance of being selected
59
stratified sampling
* divide the target population into sub-groups (strata) and use the proportion of each sub group to randomly select
60
stratified sampling
(strengths)
* avoids researcher bias
* representative sample obtained
* generalisation of findings is possible
61
stratified sampling
(limitations)
* identified strata cannot reflect all the ways that people are different
* complete representation of the target population is not possible
62
opportunity sampling
* simply selecting those that are available at the time
63
opportunity sampling
(strengths)
* quick, convenient and economical
* most common type of sampling
64
opportunity sampling
(limitations)
* very unrepresentative / biased samples
* often biased by researcher
* not generalisable
65
volunteer sampling
* individuals who have chosen to be involved in a study
* also called self selecting
66
volunteer sampling
(strengths)
* relatively convenient, quick and ethical
* can be targeted specifically at a certain target population
67
volunteer sampling
(limitations)
* unrepresentative
* only people who see the ad have to opportunity to take part
* volunteer bias (more motivated)
* not generalisable
68
pilot study
* a small scale 'trial run' of the investiagtion which takes places before the real one is conducted
69
aims of pilot study
* checks the procedure for any faults or modifications that are necessary
* save money and time that could be wasted during the real thing
70
experimental designs
* repeated measures
* independent groups
* matched pairs
71
repeated measures
* same participants take part in each condition of the IV
* each condition of the experiment includes the same group of participants
72
repeated measures
(strengths)
* no participant effects
* less participants needed
73
repeated measures
(limitations)
* fatigue effects
* order effects
* practise effects
74
independent groups
* different participants are used in each condition of the IV
* each condition of the IV includes a different group of participants
* should be done by random allocation
75
independent groups
(strengths)
* avoids order effects
* avoids fatigue effects
* avoids practise effects
76
independent groups
(limitations)
* participant variables
* needs more participants to obtain same amount of data in repeated measures
77
matched pairs
* participants are matched with another participant based on something relevant to the experiment
* once paired, each person is assigned to a differnet condition of the IV
78
matched pairs
(strengths)
* no fatigue, order or practise effects
* participant effects are dealt with (but not eliminated)
79
matched pairs
(limitations)
* very time consuming
* more participants needed
80
observational techniques
* behavioural categories
* event sampling
* time sampling
81
behavioural categories
* participant's potential behaviours are separated into more specific components
* allows for operationalisation of the behaviour
* observable and measurable
82
behavioural categories
(strengths)
* easier to record data
* increased validity
83
behavioural categories
(limitations)
* observer bias may occur
* likely to miss out on other important behaviours
84
event sampling
* recording the number of times a certain behaviour is presented
85
event sampling
(strengths)
* good for infrequent behaviours that would otherwise be missed in time sampling
86
event sampling
(limitations)
* important details of the behaviour may be overlooked
* potential counting errors
* difficult to judge the beginning and ending of certain behaviours
87
time sampling
* recording behaviours given in a certain time frame that has already been established
88
time sampling
(strengths)
* reduces the number of observations needed
* less time consuming
89
time sampling
(limitations)
* small amount of data obtained
* the data is unrepresentative of the observation as a whole
90
correlation
* mathematical technique that is used to investigate the relationship between two variables
91
types of correlation
* positive correlation
* negative correlation
* zero correlation
92
how to deal with limitations of independent groups
* random allocation
93
how to deal with limitations of repeated measures
* counterbalancing
* (
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