Research Methods Flashcards
What types of variables are there (4)
- independent
- dependent
- extraneous
- confounding
What is the independent variable
- variable that the researcher manipulates in order to determine effects on the dependent variable
- may be divided into levels, sometimes referred to as experimental conditions
What is the controlled condition
- a standard against which the experimental conditions can be compared to
- IV is not manipulated at all
What is the dependent variable
- variable being measured
What are extraneous variables
- variables other than the IV that could affect the DV
What are confounding variables
- variables (other than the IV) that have affected the DV
What is operationalisation
- defining the variables and explaining how they would be measured
- necessary for any experiment to be successful
- IV and DV both get operationalised
What are laboratory experiments
- experiment carried out in a controlled environment (lab)
- high amounts of control over IV and eliminate EVs
- participants randomly allocated to condition
- conducted in an artificial setting
What are advantages of lab experiments (3)
- high control
- cause and effect relationship
- replicable => reliable
What are disadvantages of lab experiments (2)
- demand characteristics
- lack of mundane realism / ecological validity => cannot generalise
What are the different types of experiments (4)
- lab
- field
- natural
- quasi
What is a field experiment
- carried out in real world
- IV is manipulated to see effect on DV
What are advantages of field experiments (3)
- high mundane realism / ecological validity => can generalise
- cause and effect
- low chance of demand characteristics
What are disadvantages of field experiments (3)
- low control => low validity
- less control over sample
- hard to replicate
What are natural experiments
- research takes advantage of a naturally occurring IV to see effect on DV
What are advantages of natural experiments (2)
- high mundane realism / ecological validity => can generalise
- useful when it is impossible/unethical to manipulate IV/sample in lab/field experiment
What are disadvantages of natural experiments (3)
- less control
- difficult to replicate
- hard to establish cause and effect
What is a quasi experiment
- contain a naturally occurring IV
- however natural occurring IV is a difference between people that already exists (gender/age)
What are different types of observations (6)
- non participant
- participants
- covert
- overt
- naturalistic
- controlled
What is an observation
- when a research watches or listens to participants engaging in the behaviour that is being studied
What is a non participant observation
- when the researcher does not get directly involved with the interactions of the participants
What is a participant observation
- when the researcher is directly involved with the interactions of the participants
What is an overt observation
- researcher watches and records the behaviour of a group that knows it is being observed by a psychologist
What is a covert observation
- psychologist goes undercover and does not reveal true identity
- group does not know they are being observed
What is a naturalistic observation
- researcher observes participants in their own environment
- no deliberate manipulation of IV
What is a controlled observation
- research observers participants in a controlled environment
- allows for manipulation of IV
What are advantages of a naturalistic observation (3)
- low chance of observer effects
- high mundane realism / ecological validity => can generalise
- useful when manipulation of IV is impossible/unethical
What are disadvantages of a naturalistic observation (2)
- less control => low validity
- hard to determine cause and effect
What are advantages of a controlled observation (2)
- cause and effect can be determined
- high control
What are disadvantages of a controlled observation (2)
- low mundane realism / ecological validity => cannot generalise
- observer bias / observer effects
What are behavioural categories
- specific and observable behaviours to be recorded during an observation
What is observer bias
- observer knows aims of study/hypotheses and this knowledge influences their observations
How can observer bias be avoided (2)
- interrater reliability
- intrarater reliability
What is interrater reliability
- two observer agrees on a conclusion
- each researcher observes the participants at the same time, but records observations independently
- recordings then correlated using an appropriate statistical test to ascertain their level of agreement
What is intrarater reliability
- observation is video recorded so it can be watched several times to identify information that was previously overlooked
What are the the types of behavioural sampling (2)
- time sampling
- event sampling
What is event sampling
- recording every time a certain behaviour or event occurs in a target individual
What is time sampling
- recording all behaviours within a give time frame
What is self report
- when participants provide details of their own feelings, thoughts and/or behaviour to the research
What are the different types of self report techniques (2)
- interviews
- questionnaires
What are interviews
- interviews involve researchers asking questions in face to face situations
- different types
What are the different types of interviews (3)
- structured
- unstructured
- semi structured
What is a structured interview
- all participants asked same questions in the same order
- produces quantitative data
What is an unstructured interview
- informal in depth conversational exchange between interviewer and interviewee
- provides qualitative data
What is a semi structured interview
- combines mixture of structured and unstructured techniques
- quantitative and qualitative data
What are advantages of interviews (2)
- complicated or sensitive issues are best dealt with an interview
- if participants misunderstand a question, this can be clarified
What are disadvantages of interviews (3)
- risk of interviewer effects
- risk of social desirability bias
- training is needed for interviews, and the process can be time consuming and expensive
What are interviewer effects
- when the interviewer may inadvertently affect respondent’s answer
- can be unintentional and may even be a result of the interviewer’s appearance, manner or gender
What is social desirability bias
- people lie to present themselves in a positive light
- particularly when discussing issues that may be socially sensitive
- reduces validity
What are questionnaires
- participants are given a written set of questions and instructions on how to record their answers
- focus on individual’s behaviour, options, beliefs and attitudes
What types of questions can be on questionnaires (2)
- closed questions
- open questions
What are closed questions
- require participants to choose from fixed responses
- quantitative data
- can be collated and displayed easily
- allow for easier comparison
What are open questions
- allow participant to answer in their own words
- qualitative data
- allow respondents to interpret the question as they wish
- develop response with detail/depth
- allow researchers to pursue a line of enquiry that may not have been predicted but comes to light because of a response by an interviewee
What are advantages of questionnaires (3)
- easy to collect large amount of data quickly
- easy to collate when questions are closed
- standardised => replicable
What are disadvantages of questionnaires (3)
- participants may misunderstand questions
- low response rate
- can have sample bias => only suitable for those willing and able to spend time on them => certain people would be more willing to fill in questionnaires
What is correlations
- a technique for analysing the strength and direction of the relationship between two variables
What are the different types of correlations
- positive => as one variable increases, so does the other
- negative => as one variable increases, the other decreases
- no correlation => no relationship between the two variables
What are the advantages of correlations (2)
- strength of relationship can be established
- allows for predictions to be made
What are the disadvantages of correlations (3)
- correlational analysis does not demonstrate cause and effect
- may be a third unknown variable influencing both
- correlation only measures linear relationships, not curvilinear
What is an aim
- precise statement about the purpose of the study and what it intends ro find out
What is a hypothesis
- specific, testable statement about the expected outcome of an investigation
- should be operationalised
- first part of hypothesis needs to address whether the study predicts causation or correlation
What is the difference between causation and correlation
- causation => research predicts a difference in the DV because of manipulation of an IV
- correlation => research predicts a relationship between the two variables being investigated
What are the different types of hypotheses (2)
- null hypothesis => states IV will have no effect on the DV
- alternative hypothesis => predicts IV will have an effect on the DV
=> two categories
What are the different categories for an alternative hypothesis
- non directional hypothesis (two tailed) => does not state direction of predicted differences
- directional hypothesis (one tailed) => states direction of predicted differences
What are pilot studies
- small scale investigations conducted before research
- useful as they help identify whether there needs to be any modifications in the design of the planned study
- also help to determine whether it would be feasible and worthwhile to conduct a full scale study
What is a target population
- group who researchers are studying and want to generalise their results to
- sampling techniques are used to obtain a sample of the target population and are essential to avoid studying entire population
- should be representative
What are the different sampling techniques (5)
- random sampling
- systematic sampling
- stratified sampling
- opportunity sampling
- volunteer sampling
What is random sampling
- every member of the target population has same chance of being selected
- like to be representative so findings can be generalised (positive)
- difficult to get full details of target population and not all selected to take part will be willing to (negative)
What is systematic sampling
- participants are selected by taking every Nth person from a list
- simpler than random (positive)
- can interact with a hidden periodic trait (negative)
What is stratified sampling
- involves classifying the target population into categories and then randomly choosing a sample that consists of participants from each category in the same proportions as they appear in the target population
- all groups in target population included (positive)
- time consuming (negative)
What is opportunity sampling
- selecting participants who are readily available and willing to take part
- easiest and most practical method (positive)
- high chance sample is not representative (negative)
What is volunteer sampling
- people self selecting to take part in a study
- research usually advertises for people to take part in study
- saves time (positive)
- certain type of person is likely to volunteer => unrepresentative (negative)
What is the experiment design
- how the participants are organised
What are the different types of experiment designs
- independent groups
- repeated measures
- matched pairs
What is an independent groups design
- different participants used in each conditioned
- randomly allocated to each condition
What are advantages of independent groups design (3)
- order effects do not occur
- reduced chance of demand characteristics
- same task/materials can be used in all conditions
What are disadvantages of the independent groups design (2)
- more participants needed
- more chance of different results due to participant variables rather than manipulation of IV
What is a repeated measures design
- each participants is tested in all conditions of the experiment