research methods. Flashcards
What 2 ways can research data be classified into?
- primary and secondary data.
- quantitative and qualitative data.
What is meant by primary data?
Information collected by sociologists themselves for their own purposes.
[obtain a first-hand picture of a group or society or to test a hypothesis]
How can primary data be collected?
- social surveys.
- participant observation.
- experiments.
How are social surveys conducted?
Asking people questions in a written questionnaire or an interview.
How are participant observations conducted?
The sociologists joins in with the activities of the group they are studying.
Which experiments do sociologists use?
Sociologists rarely use lab experiments but they sometimes use field experiments and the comparative method.
What are the advantages of using primary data?
- able to gather precisely the information they need to test their hypotheses.
- more accurate and reliable.
- updated information.
- more control over data as research can be manipulated to help them to obtain correct feedback.
- privacy is maintained.
What are the disadvantages of using primary data?
- costly.
- time-consuming.
- experienced person is needed for the analysis.
What is meant by secondary data?
Information that has been collected or created by someone else for their own purposes but which the sociologists can then use.
How can secondary data be collected?
- official statistics.
- documents.
How are official statistics conducted?
Produced by government on a wide range of issues such as education, crime, divorce and unemployment as well as other statistics produced by charities, businesses, churches and other organisations.
What examples of documents?
- letters.
- emails.
- diaries.
- photographs.
- official reports.
- novels.
- newspapers.
- the internet.
- tv broadcasts.
What are the advantages of using secondary data?
- time-saving.
- cheap.
- easily accessible.
- allows for the generation of new insights from previous analysis.
- anyone can collect the data.
- large quantity.
What are the disadvantages of using secondary data?
- those who produce may not be interested in the same questions as sociologists so exact information may not be provided that sociologists need.
- no control over data quality.
- may be biased in favour of person who collected.
- may be out of date.
- anyone can access.
What is meant by quantitative data?
Information in a numerical form such as official statistics (girls passed 5 or more GCSEs) and the percentage (marriages ending in divorce or number of unemployed people).
What is meant by qualitative data?
Describes qualities or characteristics giving a feel for what something is like such as what it feels like to get good GCSE results or for divorce.
What are the advantages of using quantitative data?
- can be tested and checked as the way it is collected can be replicated as well as the results.
- straightforward analysis.
- larger sample size.
- increased representativeness.
What are the disadvantages of using quantitative data?
- does not consider the meaning behind the numbers.
- sometimes obtained in unnatural environments.
- individual characteristics do not always apply to the general population.
What factors may influence the choice of methods?
- practical issues.
- ethical issues.
- theoretical issues.
What are the examples of practical issues?
- time and money.
- requirement of funding bodies.
- personal skills and characteristics.
- research opportunity.
- subject matter of study.
What are the advantages of laboratory experiments in T&M?
- practical.
- reliable.
What are the disadvantages of laboratory experiments in T&M?
- ethical.
- validity.
- representativeness.
What are the practical advantages of laboratory experiments in T&M?
- small samples may make it easier for variables to be controlled.
What are the reliable advantages of laboratory experiments in T&M?
- allows experiments to be replicated easily.
- detached method so researcher’s personal opinions and feelings are disregarded.