research methods Flashcards
what are the experimental methods?
lab, field, quasi
what is a lab experiment?
highly controlled in an artificial environment.
what is a field experiment?
controlled in a natural environment.
what is a quasi experiment?
no control, the IV is naturally occurring.
what is the iv?
the cause, what you change.
what is the dv?
the effect, what you measure.
what are controls?
what stays the same.
what are confounding variables?
something that affects the DV and its validity.
what are extraneous variables?
a variable that could affect the DV but has been controlled for.
what are the experimental designs?
independent, repeated, matched pairs
what is an independent measures design?
participants are in only one condition of the experiment.
benefits of independent measures
Only experiences one condition so unable to guess the aim of the study; reduces situational variables; easy to replace.
limitations of independent measures
Twice as manty participants needed; increases participant variables; some may be ‘naturally better’- confounding variable.
what is a repeated measures design?
in both conditions of the experiment.
benefits of repeated measures
Controls participant variables; only half the number of participants needed.
limitations of repeated measures
Situational variables (use counterbalancing); demand characteristics; two tasks of the same difficulty must be made; if someone drops out two data sets are lost.
what is a matched pairs design?
matched on certain characteristics.
benefits of matched pairs
Controls participant variables and situational variables.
limitations of matched pairs
If someone drops out, you must find a new match or risk losing two sets of data; requires hard work to match; some may drop out early.
what are individual differences?
demand characteristics, fatigue effects and order effects.
alternate hypothesis
“there will be a significant difference between…”
null hypothesis
“there will be no significant difference between…”
participant variables
age, sex, mood, gender, culture, ethnicity.
situational variables
environment, time of day, order effects. Controlled by standardisation and counterbalancing.
standardisation
uses the same order and surroundings to increase validity and reliability.
counterbalancing
ABBA to deal with situational variables.
investigator variables
body language, tone of voice, confirmation bias, demand characteristics.
single blind
participant does not know what the study is about.
double blind
both the participant and the investigator do not know what the study is about.
correlation
A mathematical technique to establish a relationship between two quantitatively measured variables.
positive correlation
both variables increase together.
negative correlation
variables change in opposite directions.
coefficient
tells you how strong the correlation is.
benefits of correlation
Indicates a connection between two variables in situations where experimental proof is impossible; does not require manipulation of variables therefore safer and more ethical; ecologically valid as the numbers come from real life.
limitations of correlation
Does not prove a causal relationship; does not reflect a curvilinear relationship; subject to issues with the method used to collect the data.
descriptive statistics
summary of data to illustrate patterns and relationship, but cannot infer conclusions (mode, median, mean).
inferential statistics
tatistical tests that allow us to make conclusions in relation to our hypothesis (Mann-Whitney U, Spearman’s Rho).
nominal data
category data (measure of central tendency is mode).
ordinal data
data ranked in order (measure of central tendency is median).
interval data
data measured on a fixed scale (measure of central tendency is mean).
self reports
Questionnaires and interviews are two types of self-report where the participant tells you how they are thinking and feeling.
closed questions
limited choice which provide quantitative data. Easy to compare and analyse, but difficult to provide depth and explanation.
open questions
give qualitative data, writes depth and detail but difficult to analyse and compare.
likert scale
a data collection method on a scale which uses an odd number to have a midpoint. Reflects strength of feeling, qualitative data with no explanation.
semantic differentials
similar to a likert scale but asks people to place themselves on a line between two extremes. Used to measure attitudes.
social desirability bias
when people choose the middle option in a self-report if they don’t know or don’t want to appear extreme.
response bias
when people continue to tick the same box. Can be stopped by reversing half the questions to be framed positively and others negatively or using split-half method.
split-half method
subtly repeats questions to ensure the opinion remains consistent.
structured interview
all planned questions.
unstructured interview
a conversation.
semi-structured interview
uses some set questions but allows participants to expand on answers. The best method as it provides qualitative and quantitative data.
benefits of self report
Allow participant to give views rather than just inferring from conversation; can study large sample easily and quickly; examine a number of different variables; asks people to reveal behaviour and feelings from real life situations (ecologically valid).
limitations of self report
Social desirability bias; validity issues from unclear questions; low response rates; leading questions; quantitative data does not include reasoning; qualitative is hard to analyse; reliability and validity in context of the situation.
improving validity
Qualitative is more valid than quantitative by being able to see with greater ease; compare self-report with another on the same topic to establish concurrent validity; avoid leading questions; add open ended questions; reinforce confidentiality to reduce social desirability bias.
improving reliability
Ensure questions are not ambiguous; interviews must be standardised.
participant observation
the observer acts as part of the group being watched.
non-participant observation
they do not become part of the group.
naturalistic observation
natural environment.
controlled observation
variables are controlled and manipulated by the experimenter.