Research methods Flashcards
What is a primary research method
The researcher collects the data themselves
What is a secondary research method
The data is already available (collected by someone else)
2 examples of primary research method
Field experiments
Questionnaires
2 examples of secondary research methods
Official statistics
Mass media e.g. newspapers
What are the 2 types of data that can be collected
Quantitative
Qualitative
What is quantitative data?
Data which is represented in number form or something that can be measured
What is qualitative data?
Descriptions of people’s feelings about a particular subject
Example of quantitative data
Statistics on qualifications
Statistics on social class
Two positives of using primary data
More likely to be up to date
Have full control
Two negatives of using primary data
Takes more time
Can be expensive
Positives of using secondary data
Easy/quick to find
Less expensive
Negatives of using secondary data
Could be outdated
Could be biased
Positives of using quantitative data
Easy to correct large amounts
Easily analysed
Negatives of using quantitative data
May lack detail
Lacks validity
Positives of using qualitative data
Rich and detailed
Subjective
Negatives of using qualitative data
Can’t be generalised if it’s a small sample
Low reliability
What are the 5 strategies for research
Social survey
Ethnography
Longitudinal study
Case study
Triangulation
What is a social survey
A large scale research, using questionnaires or structured interviews
What data do social surgery’s collect
Quantitative data
An example of a social survey
The census
What is an ethnography
An approach that involves getting inside the heads of those being studied
What does ethnography use
Participant observation
What type of data does ethnography produce
Qualitative data
What is longitudinal study
A study that revisits the group at intervals to see how things have changed
An example of a longitudinal study
The BBC programme ‘child of our Time’
What is a case study
A one-off study of a social group
An example of a case study
Paul Willis study of the working class lads
What is a triangulation
Where the researcher combines methods that creat both quantitative and qualitative data
An example of a researcher who used the triangulation
Paul Willis
Combined participant observation and individual interviews in his study of the lads
What are the ethical issues researchers should consider
Informed consent
Protection from harm
What are the two approaches to studying society
Positivism
Interpretivism
What type of data do positivists favour?
Quantitative data
What type of data do Interpretivists prefer
Qualitative data
Two examples of methods that positivists prefer
structured interviews
Questionnaires