Research methodology (qual, quant, multi) Flashcards

1
Q

What is qualitative data?

A

Qualitative data is non-numerical information that describes qualities or characteristics.

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2
Q

What is quantitative data?

A

Quantitative data is numerical information that can be measured and analysed statistically.

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3
Q

True or False: Qualitative data can be easily represented with graphs and charts.

A

False

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4
Q

Fill in the blank: Qualitative research often involves _____ methods such as interviews and focus groups.

A

descriptive

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5
Q

What type of research design combines both qualitative and quantitative data?

A

Multi-methodology

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6
Q

Which of the following is an example of qualitative data? A) Age B) Survey responses C) Height

A

B) Survey responses

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7
Q

What is the primary purpose of quantitative research?

A

To analyse the problem and understand how significant it is by looking for statistical/numerical relationships.

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8
Q

True or False: Multi-methodology research can provide a more comprehensive understanding of a research question.

A

True

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9
Q

What is qualitative research used for?

A

Qualitative research gathers participants’ experiences, perceptions, and behaviour.

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10
Q

Fill in the blank: Quantitative data often uses a _____ frame/structure.

A

standardised

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11
Q

Which of the following is NOT a characteristic of qualitative research? A) Subjective B) Exploratory C) Statistical analysis

A

C) Statistical analysis

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12
Q

What does mixed-methods research incorporate?

A

Both qualitative and quantitative research approaches.

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13
Q

What is a key advantage of using qualitative data?

A

It provides depth and context to the research findings.

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14
Q

True or False: Quantitative data is often easier to analyse than qualitative data.

A

True

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15
Q

What is an example of a quantitative research question?

A

E.g., What is the average age of participants in a study? (any other closed question)

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16
Q

Fill in the blank: Qualitative research is often considered _____ in nature.

A

subjective

17
Q

What sampling method is commonly used in qualitative research?

A

Opportunity sampling

18
Q

Which of the following data types can be used to identify trends over time? A) Qualitative B) Quantitative C) Both

A

B) Quantitative

19
Q

What is a limitation of qualitative data?

A

It can be difficult to generalise findings to a larger population.

20
Q

True or False: Multi-methodology research can enhance the validity of findings.

21
Q

What is a focus of quantitative research?

A

To collect and analyse numerical data

22
Q

Fill in the blank: In qualitative research, data is often collected through _____ observations.

A

unstructured/informal/covert/participant

23
Q

What is a common primary research method for collecting quantitative data?

A

Surveys or questionnaires

24
Q

True or False: Qualitative data is primarily concerned with numbers and statistics.

25
Q

What is the main goal of qualitative research?

A

To gain insights and understanding of people’s experiences and perspectives.

26
Q

What type of research methodology is best for exploring more complex phenomena/situations?

A

Multi-methodology

27
Q

Fill in the blank: _____ analysis is often used for quantitative data.

A

Statistical/numerical