Questionnaires and interviews Flashcards
What is a questionnaire?
A questionnaire is a research instrument consisting of a series of questions designed to gather information from respondents.
True or False: Interviews can be structured, semi-structured, or unstructured.
True
Fill in the blank: A ________ is a method of data collection that involves direct interaction between the researcher and the participant.
interview
What are closed-ended questions?
Closed-ended questions are questions that provide respondents with specific options to choose from, limiting their responses.
What is the main advantage of using questionnaires?
The main advantage of using questionnaires is the ability to collect data from a large number of respondents efficiently.
Multiple Choice: Which of the following is NOT a type of interview? A) Structured B) Unstructured C) Random D) Semi-structured
C) Random
What does ‘response bias’ refer to?
Response bias refers to the tendency of respondents to answer questions inaccurately or dishonestly e.g., due to social desirability or hawthorn effect.
Fill in the blank: A ________ scale is commonly used to measure attitudes or opinions in questionnaires.
Likert
What is an open-ended question?
An open-ended question allows respondents to answer in their own words, providing more detailed responses.
Multiple Choice: Which of the following is a disadvantage of interviews? A) High response rate B) Time-consuming C) Easy to analyse D) Rich qualitative data
B) Time-consuming
True or False: Questionnaires are always anonymous.
False
Multiple Choice: Which type of interview allows for the most flexibility? A) Structured B) Semi-structured C) Unstructured D) All of the above
C) Unstructured
What is a probing question?
It is an open-ended question that nudges prospects toward revealing more information about their situation - can generate bias.
True or False: The order of questions in a questionnaire can influence responses.
True
What is the purpose of using demographic questions in a questionnaire?
Demographic questions gather information about the respondents’ characteristics, which can help in analysing the data.
What does ‘validity’ refer to?
Validity refers to how truthful and accurate the data is.
Multiple Choice: Which of the following is an example of a qualitative research method? A) Surveys B) Experiments C) Focus groups D) Statistical analysis
C) Focus groups
What is ‘reliability’ in research?
Reliability refers to the consistency of a measure, indicating that it produces stable and consistent results over time. The research can be replicated.
