Research Methodology

Question 1

Quantitative data

Answer 1

Objective data that come from research that collects facts in the form of numerical data, which can then be analysed using counting, measuring and graphing

Question 2

Qualitative Data

Answer 2

Subjective data that come from research that collects facts and information regarding people’s beliefs, feelings, attitudes and opinions to gain insight into the area

Question 3

Reliability

Answer 3

Refers to the consistency of measurement

Question 4

Validity

Answer 4

Refers to measurement that accuracy reflects what it was intended to measure

Question 5

Confidentiality

Answer 5

Refers to a privileged communication that cannot be revealed to the other person

Question 6

Anonymity

Answer 6

Refers to being free from identification

Question 7

Questionnaire

Answer 7

A set of formally prepared questions that seek information on a person’s knowledge, beliefs, feelings, opinions, likes, or dislikes; it is completed by the respondent

Question 8

Case Study

Answer 8

Primary research method in which data collected are in a raw format and have not been gathered it written by another party