Research Methodology

Question 1

The purpose of research

Answer 1

• advance knowledge
• increase understanding
• educate others
• inform practice

Question 2

What are the types of data?

Answer 2

• Primary or Secondary

- Qualitative or Quantitative

Question 3

What are the sources of data?

Answer 3

• individuals and groups

- print and digital

Question 4

Advantages and limitations of the sources of data?

Answer 4

Individuals and Groups

+ :

Question 5

How does sampling contribute to valid and reliable research?

Answer 5

• correct sampling allows the research to be conducted with different groups and achieve the same results making it reliable
• correct sampling also contributes to validity as it enhances the accuracy of the results

Eg. Utilising stratified sampling to ensure an equal amount of participants of each gender when conducting research about the effects of media on youth

Question 6

Assess the importance of ethical research behaviours.

Answer 6

• sensitive research topics
• confidentiality
• research bias
• crediting sources of data

Question 7

Identify the 5 research methods

Answer 7

• questionnaire
• interview
• literature reveiew
• case study
• observation

Question 8

Advantages and Disadvantage of each research method

Answer 8

Questionnaire
+: cost effective, large amounts of people, primary quantitative data
- :

Question 9

What is involved in the Research Process

Answer 9

Planning, conducting and Interpreting

Planning:

• formulating a research proposal
• managing resources eg. time, materials

Conduc