research method (observation) Flashcards
Five. Key question of observation
Who (age [16 or above], gender, from where, number [max 20]) 
What (structured observation, unstructured observation)[operationalised] (coding frame, raw data table)
Where (only acceptable in public situation where those observer would expect to be observed by stranger)
When (the day during the week, the time during the day, season of the year)
How?
Definition of unstructured observation
Nonfocused
Generating description /qualitative data of the range of behaviour going on
Definition of structured observation
The observation of behaviour is guided by the use of specific behavioural category, define Prior to the observation through the development of what is known as a coding frame
Advantage and disadvantage of structured and unstructured observation
Structure
Advantage
Quantitative data, allowed, analyse and compare
Higher reliability , clear, category, consistent, standardise
Disadvantage
Lack of insight a reason why for our behaviour/may not fully understand why behaviour are happening
(Both)
Lower validity , may missed out important information so we are not measuring what we want (if its too precise)
Unable to spot out unusual behaviour
Vise versa
Advantage and disadvantage of using CCTV for observation
Advantage
Stop and replay
Less limitation in vision
From different part /aspect, allowed full view
Disadvantage
Can not see anyone have the back facing camera
Too many people at once, cannot observe
advantage and disadvantage of participant and non participant observation
participant
advantage
- collect more data as you are in amongst the group (better view, more detail)
- access certain groups (e.g. prison/ hospital) which cant do non participant observation
Disadvantage
- miss out some info depending on the setting as you are in the same place as the participant
- social desirability bias (participant may change their acti to fit in with the group)
non participant
advantage
- less chance of the researcher affecting other behaviour as they are not in amongst the group when data collect , natural behaviour. increase validity
- easier to conduct using cctv camera
Disadvantage
- missout behaviour as they are not with the participant
- difficult to investigate some topic without being there at the time of the research
definition of participant observation
the researcher to be involved with those that are being observed
definition of non participant observation
the researcher could try to stand apart from what they are observing and look at it from the outside
Advantage and disadvantage of covert and overt observation
covert
A- high construct validity (participant are not aware they are being observe so should t have change their behaviour, natural)
D- ethical issue (no right to withdraw, maybe protection from harm)
*consented - in public place
vise versa
definition of covert observation
participant are unaware that they are being observed {cover}
definition of overt observation
participant know that they are being observed {open}
advantage and disadvantage of naturalistic and controlled observation
Naturalistic
A- enable the researcher to see the real life behaviour , high validity
D- difficult to retain clear sight of all the behaviour that occur, so might miss out
- lack of controls, extraneous variable might affect construct validity
researcher/ observer bias definition
if the researcher has a particular expectation of what they are likely to see during the observation period, they could be more likely to record the data in the way they expected
researcher / observer effect definition
if the participant are aware of the observer watching them then it may result in the participant changing their behaviour and the data recorded not being a truly accurate representation of what individuals would do in the given situation.
advantage and disadvantage to get an independent researcher to carry out the observation
a- ensure result are objective, not affect by the researcher bias
d- extra effort/ expense, and no guarantee they won’t affect by own biases/ prejudice