Research Method Flashcards
Control theory
The idea that people do not commit deviant acts because various factors control their impulse to break social norms
Interpretivism
An approach to research which aims to understand motives and meaning behind behaviour. It is particularly associated with collection of qualitative data
Positivism
An approach to research which aims to understand motives and meanings behind behaviour. It is particularly associated with collection of quantitative
Interactionism
A theoretical perspective that focuses on small-scale everyday social interactions
Observation schedule
A form used to record observations using predetermined categories
Positivist
Make accurate observations and measurements which stand up to scrutiny
Cluster reliability
A subject population grouped conveniently together in one place
Quota sample
Subjects are selected because they represent groups in the total population (eg Age/ gender) often used in market research
Random sample
A group selected from research at random from a particular
