research meathods y1 and 2 Flashcards
what are case studies
an in depth investigation, description and analysis of a single individual, group or institution or event. Usually an unusual individual e.g. Clive Wearing. or event e.g. events that lead to London riot 2011
-longnitudal usually and usually create qualititive data
evaluation of case studies
+ rich and detailed insights on unusual forms of behavior. Preferred to ‘superficial’ forms of that that may be collected from an experiment or questionnaire. They may generate hypothesis for future studies.
-such small sample sizes lead to generalization. Final report is also based on interpretation of researcher. Personal accounts from participants may be subjective to things such as memory decay, inaccurate.
what is content analysis?
type of observational research that enables the indirect study of behavior by examining communications that people produce e.g. texts emails words sentences phrases
what is coding?
initiate stage of content analysis that includes the communication to be studies is analysed by identifying each instance of the chose categories which may be e.g. phrases.
-quantitative data
what is thematic analysis?
qualitative data, form of content analysis.
inductive approach to analysis which involves identifying implicit or explicit ideas within the data, Themes will often emerge once data has been coded. (words that keep ‘cropping’ up as part of the communication is studied.
evaluation of coding analysis
+can get around many of the ethical issues normally associated with psychology research. Many of the materials they want to study may already exist within the public domain. These also benefit being high in external validity
-analysis is usually outside of context of communications due to communications being studies indirectly. Therefore there is a danger the researcher may use opinions to shape results or research content.
what is the experimental method?
manipulation of IV to measure the effect on DV, they may be lab, field, natural or quasi. Steps usually go: aim, hypothesis, deciding which hypothesis to use and doing the experiment.
whats a hypothesis?
clear, precise and testable statement that states the relationship between variables to be investigated. Stated at the outset of any study.
non directional hypothesis:
does not state the direction or difference between the relationship, example: people who drink coke differ in terms of talkativeness compared to those who dont drink coke.
directional hypothesis:
states the direction and difference between the relationship: people who drink coke become more talkative to people who dont.
what is the independent variable?
aspect of experimental situation which is changed or manipulated by the researcher or naturally so they can measure its affect on the DV
what is the dependent variable?
variable that is measured by the researcher. any affect on the dv should be caused by the change in the IV.
what is operationalisation?
clearly defining variables in terms of how they can be measured. Operationalised hypothesis example:after drinking 200ml of coke, Ps say more words in the next five mins than Ps who drink water. DIRECTIONAL OPERATIONALISED HYPOTHESIS
what are extraneous variables? (research issues)
any other variable other than the IV that affects the DV if it is not controlled.
what are confounding variables? (research issues)
kind of Ev where we cannot be sure if the affect is due to an EV or due to the IV. Example,they were chattier because of the energy drink or because they were excited to meet new people.
what are demand characteristics (research issues)
any cue from the researcher or situation that may be interpreted by Ps as revealing the purpose of an investigation. This may lead to Ps changing their behavior as a result of this.
what are investigator effects (research issues)
any unconscious or conscious effect of the investigators behavior on the research outcome. May include, design, study, or interaction with Ps.
what is randomization (research issues)
The use of chance methods to control for effects of bias when designing materials and deciding the order of experimental conditions
what is standarisation? (research issues)
Using the exact same formalized procedures and instructions for all Ps in a research study
what is experimental design?
way in which Ps are organised in relation to the experimental conditions
what are the three experimental designs?
Independent groups, repeated measures, matched pairs
what is independent group designs?
two separate groups experience two separate conditions.
what is repeated measures design?
all participants experience both conditions
what is matched pairs design?
Pairs of participants are first matched on some variables that may affect the dependent variable. Then one member is assigned to condition A and one to condition B
independent groups limits
-participants who occupy the groups are not the same in terms of participant variables. If there is a large mean difference between the groups this could be due to the participant variables rather than the IV. They may act as a confounding variable, reducing validity.
-less economical, twice as many Ps to provide equivalent data to that collected in repeated measures design.
TO DEAL WITH THIS: random allocation of participants in groups
repeated measure limits
repeating the tasks may be difficult if the order affects the result. Example, energy drink may still be in system when they then try the water.
TO DEAL WITH THIS: counterbalancing- half experience it in one order and half the other order
demand characteristics may also be a thing since they may have worked out the aims of the study while being subject to two conditions.
matched pairs limits
participant variables are still hard to avoid as matched pairs are not exactly the same.
Matching may be time consuming and expensive, particularly if a pre test is required, so this is less economical than other designs.
name four types of experiments
lab experiments, field experiments, natural experiments, quasi experiments
what is a lab experiment?
takes place in a controlled environment within which the researcher manipulates the IV and records the affects on the DV, whilst maintaining strict control on strenuous variables.
lab experiment: strength and weakness
+high control of extraneous variables, ensuring DV is only affected by IV (high internal validity). Replication is also therefore easier due to high levels of control.
-low external validity, not generalisable. Ps are usually aware they are being tested in this environment, so we may see demand characteristics.
what is a field experiment?
takes place in a natural setting within which the researcher manipulates the IV and records the affect on the DV.
field experiments strengths and weaknesses
+high mundane realism, natural environment, so more valid an authentic behavior. High external validity
-loss of control of CVS and EVS.
-important ethical issues, if Ps are unaware they are being studies they cannot give consent, invasion of privacy.
what are natural experiments?
the change in the IV is not brought about by the researcher, something else causes the IV to vary. The researcher records the effect on the DV they have decided. Example: before and after natural disaster./
natural experiments strengths and weaknesses
+Opportunities for research that otherwise may not be able to be taken due to practical and ethical issues.
+high external validity because they involve the study of the real world issues and problems as they happen, such as affects of natural disasters on stress levels.
-rare occurrence, and this may also limit the scope to generalizing the findings.
what are quasi experiments?
the IV is already an existing experience no one has manipulated, such as age or gender.
quasi experiments strengths and weaknesses
+often carries out under controlled conditions so therefore share strengths of lab experiences e.g. replication.
-cannot randomly allocate Ps to conditions so therefore there may be confounding variables.
what is a population?
group of people who are the focus of the researchers interest, from which as smaller sample is drawn
what is random sampling?
all members of the population have an equal chance to be picked.
first complete a list of all the members of the target population, then all the names on the list are assigned a number. The actual sample is selected through lottery form
what is systematic sampling?
when every nth number of a target population is selected. sampling frame is ordered and then the researcher picks the sample through, for example, every third person.
what is a stratified sample?
when the composition of the sample reflects the proportions of people in certain subgroups. example, 70% man U fans and 30% are Man City fans, 7 Man U fans will be selected while 2 Man City fans will be. Each of these would be randomly selected by their larger group- e.g. Man City fans choose the Man City participant.
what is an opportunity sample?
anyone who happens to willingly be available
what is a volunteer sample
the participants of the sample select their selves, for example through seeing an advert a researcher put up.
Random sample evaluation:
+potentially unbiased. CVs or EVS may be distributed equally between the groups, enhancing internal validity.
-difficult and time consuming. Complete list may be hard to obtain
systematic sample evaluation
+once system is selected, the researcher has now got no influence over who is chosen .
-time consuming
stratified sample evaluation
+produces a representative sample as it is designed to accurately represent the composition of the population. Means generalization may be possible
-identified strata cannot reflect all ways that people are different, so rep of the target population is not possible
opportunity sample evaluation
+less costly as list is not needed.
-cannot be generalized, as it is drawn to a specific area.
-researcher has complete control over selection so researcher bias is present
volunteer sampling evaluation
+less time consuming as the sample comes to them.
-volunteer bias may be a problem; asking for volunteers may attract a certain profile of person, e.g. one who want to please the researcher.
name four ethical issues
informed consent, deception, protection from harm, privacy and confidentiality
what are ethical issues?
arise when a conflict exists between rights of Ps and research goals
what is informed consent as an ethical issue?
making Ps aware of the aim of the research, procedures and their rights- including right to withdraw- and what their data will be used for. Ps should make a judgement whether they want to take part without being coerced or obliged.
This may be meaningless for the study as the P may know aims of study and behavior may not be natural
what is deception as an ethical issue?
deliberately misleading or withholding information from the participant about the investigation. It can be justified in situations if it does not cause undue stress.
what is protection from harm as an ethical issue?
Ps should not be placed in anymore risk as they would in their daily lives, and should be protected from physical and psychological harm. An important feature of this, for example, is Ps being told they can withdraw whenever they want.
what is privacy and as an ethical issue?
Ps have the right to control information about themselves. Confidentially should be protected
BPS code of conduct (ways of dealing with ethical issues)
the British psychological society has a code of ethics which includes a set of ethical guidelines
It instructs psychologists in the UK about what behavior is and is not acceptable . The code is built around the four principles of: respect, competence, responsibility and integrity.
dealing with informed consent (ways of dealing with ethical issues)
Ps should be given a consent form that included all relevant information needed. A parental signature is needed for under 16s.
dealing with deception and protection from harm (ways of dealing with ethical issues)
at the end of the study, the Ps should be given a full debrief at the end of the study and be made aware of the true aims of the investigation.
right to withhold data will be explained while researchers explain what there data is being used for.
Reassurance that behavior was typical or normal to the Ps if they are worried
dealing with confidentiality
if personal data is held, it must be protected. Other times the Ps data will not be recorded- anonymity. Example ‘HM’.
Ps will also be constantly reminded that their data will be protected an not shared.
what is a pilot study?
small scale version of an investigation that takes place before the real investigation is conducted. The aim is to check if procedures, measures etc work and for the researcher to see in they need to make and changes
what is a single blind study?
study where the researcher is aware but the Ps are not, as any info that might create expectations is therefore not known. Example, researcher is aware of who has the placebo pill and who does not, but Ps are not
what is a double blind study?
researcher and participants are both not aware of any info that might create expectations, example researchers influence of participant behavior.
control group?
purpose is comparison to the experimental group
naturalistic observation
watching and recording behavior in the setting it would normally occur.
controlled observation
watching and recording behavior in a structured environment ie one where variables are managed, such as a lab.
covert observation
Ps behavior is watched and recorded without their knowledge or consent. For this to be ethical it can be in a public setting as the behavior is happening anyway
overt observations
Ps behavior is watched and recorded with their consent
participant observation
researcher becomes a member of the whos behavior they are watching and recording
non participant observation
researcher remains outside the group they are watching and recording