Research In Context Flashcards
1
Q
Modes of observation
A
Qualitative
Quantitative
2
Q
Qualitative research
A
“Interpretative approach to social science research”
Understanding the spica world not in terms of numbers but of unique cases to be studied
Objective of discovering meanings and patterns of relationships between individuals
Concerned with the way in which individual understandings and practices fit together in different social situations
Ex: interviews, focus groups, ethnography
3
Q
Quantitative research
A
Statistical analysis of social observations for the purpose of describing and explaining social phenomena
Theory texting
Numerical relationships among social variables such as education and age
Descriptive or explanatory
