Research Flashcards
What is reliability
If a different researcher applied the same method would he get the same result
What is validity
The accuracy of the data collected
What is representativeness
If a sample has the same characteristics eg gender, age or social class it can be used as representative data
What is primary research
Research done by the sociologist first hand
What is secondary data
Data that is already in existence done by another researcher
What is quantitative data
Data that can be put into numbers
What is qualitative data
Data that is expressed in words
What is participant observation
When the researcher joins the group they’re studying and actively participates in their social world
What is non participant observation
Where the researcher doesn’t participate in the group they’re studying
What is structured observation
Where the researcher records what the observe using a structured list of behaviour categories
What is overt observation
When the group being observed knows the researcher is observing and participating
What is covert observation
When those being observed don’t know the researchers intentions
What is a social survey
A large scale, structured usually questionnaire delivered face to face to be completed in the absence of the researcher
What is a research sample
When a researcher observes a small group of people instead of all of the group members
Mailed survey?
A survey that’s mailed