Research Flashcards
1
Q
Above the Line
A
Looking at existing products and analysing with factors without disassembling.
2
Q
Below the Line
A
Research done by disassembling existing products.
3
Q
Client Profile
A
Research into the client of a product. Includes info on their needs and wants.
4
Q
Market Research
A
Gathering info about consumers’ needs and preferences. E.g. by advertising research, brand research, customer satisfaction surveys, etc.
5
Q
Primary research
A
Research done by the designer/manufacturer e.g. interviews, disassembly, etc.
6
Q
Secondary Research
A
Research done by a third party e.g. articles, anthropometric data books. Cheaper, quicker, less specific.
