Research Flashcards
rationalism
truth through reasoning
empiricism
truth through observation (sociology)
observation
random, collected and recorded systematically, then only used for evidence
transferable skills
choose the right method, collect data, analyze and interpret data, compile and organize results, communicate results to different audience
types of research
market, policy & government, action, theoretical
market research
private sector, conducted for purpose of guiding business and organizations as they make decisions about how to best sell and promote product/service
policy/
government research
public sector, conducted for purpose of helping to create social improvement or betterment of programs and policies
action research
non profit sector, conducted for purpose of creating some form of social change
theoretical research
aims to improve a body of knowledge, often free from influence of other sectors
why research
gather data, explain relationship, provide a solution, evaluate a policy, refine test to existing theory