RESEARCH Flashcards
Social desirability effect
when people answer in the way that is socially acceptable
Expectancy effect
when people answer in the way that they think you want them to answer
Screw you effect
when a participant is actively trying to mess up the study
Demand characteristics
social desirability effect, expectancy effect, screw you effect,… (limitations)
Researchers need….
A plan
People willing to participate in study
A method for collecting and analyzing the data
Aim
purpose of the study (the researcher aimed to investigate…)
Target population
the total group of people from which the sample is drawn
Procedure
written step by step process, detailed enough for it to be replicated
Findings
how the collected data is interpreted
Researcher triangulation
when researchers check each other (important for qualitative)
Sample
an ideally representative group from the target population (the participants)
Sampling method
the way a researcher recruits participants
Opportunity/convinence sample
when the researcher selects participants who are close to them in the community and convinent
Self selected sample
when the participants are volunteers (researchers find them from ads and flyers)
Snowball sampling
when the participants recruit other participants
