Representations Of Gender

Question 1

Liberal femist view on representation

Answer 1

Representations behind social reality of women

• representation has improved but still mainly men who are reporters, executives etc

Question 2

Marx fem view on represenatation

Answer 2

Stereotypical representation = product of conglomerate needing profit

Media male dominated- feminism doesn’t sell

Question 3

Postmodernist theory of representations

Answer 3

McRobbie - new from of popular feminism in society

• magazines promote independence to women

Question 4

What is symbolic anhilation

Answer 4

• media doesn’t recognise different roles women hold , emphasise their sex appeal as more important

Question 5

Criticisms of feminist view of representations

Answer 5

Gill - women in ads now independent, sexually powerful instead of fitting male haze

Question 6

Postmodernist view of men in the media

Answer 6

• magazines in 1980s - suggest men should be exotically vulnerable vulnerable

Evidence of ‘the new man’

Question 7

What is the beauty myth

Answer 7

Wolf - media responsible for spreading the beauty myth - reinforce patriarchy

• Media publish photos of size 0 women. - writs about fitness despite inaccurate representation

Question 8

How are men /masculinity represented

Answer 8

• Easthope - media represent masculinity as aggression ,strength

Question 9

How is sexuality represented

Answer 9

• fear of losing investors - avoid offending straight people

Gill - gay men sanitised and portrayed stylish , lesbians highly sexualised (male gaze)