Passive Audience Flashcards by Josh Simons

Q

How does Hypodermic syringe model work

A

Media has direct and immediate effect on audience

audience passively accept content and behaviour changes due to media messages

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Q

Example of hypodermic syringe model

A

Banduras BOBO DOLL- lab experiment - children mimicked violence after they saw adults perform it

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Q

Criticisms of hypodermic model

A

too simple , assumes audience passive (pluralist)
many people watch horror movies but do not perform acts

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Q

How does the cultural affect (Marxist) model work

A

Social background affects how interpret media

Marxist view - media transmit capitalist ideology

audiences come to share views of the rich slowly

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A

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Q

Criticisms of cultural effects model

A

effects hard to measure due to long time period

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A

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