REPRESENTATIONS

Question 1

whats hegemony

Answer 1

process where stereotypes can be used by powerful groups to manipulate us into accepting attitudes and points of views that are convenient for them

Question 2

pejorative definition

Answer 2

a judgemental term that usually implies disapproval or criticism

Question 3

audience adress

Answer 3

relates to the way a writer or speaker address the people they are writing or speaking to

Question 4

audience contraction

Answer 4

texts construct or create an idea of who the audience is by addressing them in a certain way

Question 5

audience positioning

Answer 5

the assumptions made in a text about its readers background knowledge and understanding, attitudes and values to guide them towards an interpretation

Question 6

synthetic personalisation

Answer 6

making it seem as if text receivers are being addressed as individuals rather than a mass group