representation theorists

Question 1

Hall

Answer 1

representation:
argues that in a text there can often not be the true representation of people, places or history. Because there can never be one true meaning and that meaning can be challenged.

Stereotyping occurs when there is an inequality of power. When a dominant group in society makes the media product, meaning they represent the non dominant group is stereotypical ways and the non dominant group often don’t get the opportunity to challenge the stereotypes as they are blocked from the media production process.

Question 2

Gauntlett

Answer 2

theories of identity:
Believes media helps us to construct our identities. It provides us with ‘tools’ to shape them.

In the past these media tool boxes were simple and gave straight forward messages about ideal types of male and female identities. However, media has evolved and today it offers a more diverse range of media models from who we can pick and mix different ideas.

Question 3

Zoonen

Answer 3

feminist theory
Gender is contracted through discourse (written or spoken communication) and it changes based on cultural and historical context

Objectification of women’s body’s is core to western patriarchal culture

The codes used in mainstream media to construct male body are different from mediated/ objectified female body

Question 4

hooks

Answer 4

feminist theory
Feminism is a political commitment rather than a lifestyle choice

Feminism is a struggle to end sexist oppression and the ideology of domination

Race and class as well as sex determine the extent to which an individual is exploited, discriminated or oppressed.