industry theories

Question 1

Curran & Seaton

Answer 1

power and media industries:

media is driven by the logic of power and profit

media is controlled by a small number of companies primarily concerned with gaining profit and power

socially diverse patterns of ownership helps to create conditions for more varied and adventurous media products

Question 2

Hesmondhalgh

Answer 2

cultural industries:

exploration of media industries

media companies try to minimise risk and maximise audiences through vertical and horizontal integration

vertical- owns different businesses in the same chain of production and distribution.
horizontal- Ownership of several businesses of the same value

the largest companies and conglomerates now operate across a number of media industries

Question 3

livingstone & lunt

Answer 3

regulation theory:

exploration of media policy

there is an under lying struggle between the need to further the interest of citizens (protect from harmful material) and the interest of consumers (choice, value, competition)

the rise of media conglomerates and the emerging production, distribution and marketing of digital media have placed traditional approaches to media regulation at risk