Representation Flashcards
Representation
Dominant hegemonic groups have control over certain media industries and represents through stereotypes and subordinate groups as ‘other’
Identity
Representations have changed from stereotypical to diverse and the audience can get a sense of their own identity
Feminist theory - Zoonen
In media products, women are objectified and sexualised but men are spectacle
Feminist theory - bell hooks
Feminism is a political commitment rather than a lifestyle.
People are discriminated against is determined by race, class and sex
Post colonial theory - Gilroy
The effects of colonialism can be seen in todays media
Ethnic minorities are portrayed as weak, dehumanised and powerless
White western people are portrayed as powerful and important