Audience

Question 1

Reception theory - Stuart Hall

Answer 1

Mainstream media maintains dominant ideologies
3 readings:
Prefered - engaging with the text the way the producer intended
Negotiated - understanding the intention of the text but not agreeing with it 100%
Oppositional- disagreeing with the text and its intentions

Question 2

Psychographics

Answer 2

Mainstreamers - like fitting in with popular products
Aspirers - buy products to make them look good
Succeeders - buy products that will help them be the best at what they do
The resigned - stick to what they know
Explorers - try new products before others. Like to be different
Reformers - buy products that can make a difference to the world
Strugglers - buys products for escapism as they struggle in life

Question 3

Cultivation Theory

Answer 3

1) the media repeats representations which cultivate audience ideas and may change their opinions

2) cultivations can change dominant hegemonic ideologies of society

Question 4

Alpha (Female tribes) CATEGORISATION

Answer 4

Strong powerful women

Question 5

Hedonists (female tribes)
CATEGORISATION

Answer 5

Want to do things that are exciting and they will enjoy

Question 6

Altruists (female tribes)
CATEGORISATION

Answer 6

Female reformers - activists who want social change

Question 7

Traditionalists (female tribes)
CATEGORISATION

Answer 7

Respect traditional values and gender roles