Representation

Question 1

How is Stuart halls representation theory linked to this advert?

Answer 1

The images of domesticity form part of the “shared conceptual road map” that gives meaning to the “world of the advert”. The scenario represented is familiar to the audience as a representation of their own lives

Question 2

How is David Gauntlett’s theory of identity linked to this advert?

Answer 2

Women represented in this ad act as role models of domestic perfection that the audience may want to construct their own sense of identity against

Question 3

How does Van Zoonen’s feminist theory link to this advert?

Answer 3

The advert contradicts Van Zoonen’s theory that the media contributes to social change by representing women in non traditional roles and using non sexist language

Question 4

How does Bell Hooks feminist theory link to this advert?

Answer 4

The advert only represents “modern”, white women