Media Language

Question 1

What do the bright, primary colours connote?

Answer 1

The positive associations the producers want the audience to make with the product

Question 2

What is the font used in the headings, subheadings and slogans and what does it connote?

Answer 2

Sans serif font, connoting an informal mode of address

Question 3

‘Sudsing whizz’ is an example of what?

Answer 3

Informal lexis

Question 4

Which font are the more ‘technical’ details of the product written in and what does this connote?

Answer 4

Serif font, connoting the more ‘serious’ or ‘factual’ information

Question 5

How is suspence created?

Answer 5

Through the enigma of “what women want” and emphasised by the tension-building use of exclamation marks

Question 6

What do the hearts and the woman’s gesture codes have connotations of?

Answer 6

Love and relationships

Question 7

What are examples of hyperboles and superlatives in the print ad?

Answer 7

“Miracle”, “worlds cleanest”, “worlds whitest wash!”

Question 8

What reinforces the conceptual binary opposition between tide and its commercial rivals?

Answer 8

“Tide gets clothes cleaner than any other product you can buy” and “there’s nothing like Procter and Gamble’s tide”