Represent Flashcards
When was the ad made
2016
What are the codes and conventions
The use of London which is a big city and powerful characters like Lady Leshurr are used to create strong influence
Why does the ad start on the top of a building
To suggest that lady leshurr is on top of the world
Describe the represent logo
The logo is black with one red letter. This could connote blood or how only one person is donating blood
Describe the characters body language
The body language is strong from all characters. At the start, lady leshurr has her back to us to build suspense. This could also be about how people turn their back on donating blood
What is the message of the ad
To persuade black, Asian and minority ethnic groups to donate blood and save lives
Propps narrative theory
- lady leshurr is the hero
- the other characters are helpers
- people who don’t donate blood are the villains
- people in need of blood are princesses
How is the ad equal
The actors are all different. This includes race, age and social classes. There is also an actor with a disability
Shows that anyone’s blood will work, not just white peoples
Describe the context
The video was created as a collab between NHS and MOBO to attract young and Asian people in the uk to donate blood
Written and performed by lady leshurr
Why are parts of the ‘represent’ title missing
To connote the gaps in the blood and transplant banks
What do the black letters in represent signify
That it’s targeting a black audience to donate blood
Why is lady leshurr wearing casual clothes
To add realism and make her seem relatable
Why does lady leshurr use direct address
To engage viewers and be persuasive. She is asking for your help personally
Describe the scene with the boxer
Point of view shots of fighting against her connotes that blood donations is a fight
Why does the ad feature a lot of famous people
To draw in their personal fans
Why does the ad use low angle shots
Gives connotations of upper class. Smart clothing signify importance and success
How does it challenge gender stereotypes
Black and Asian women shown in scientific roles, which is stereotypically a male job
Why are the empty chairs used
To emphasise the seriousness of the situation and the lack of donors
