Magazines Flashcards
What is the genre of tatler
Monthly upmarket lifestyle magazine
What is the genre of heat
Weekly lifestyle and celeb gossip
Who does tatler target
Upper class women over 35 who are interested in fashion and travel
Who does heat target
Working class and middle class women who are interested in high street
What do each magazine focus on
Tatler- fashion and high end issues
Heat- social issues and current affairs (e.g celeb gossip)
What are the conventions of tatler
Has a bold fancy headline and some contents listed to make the cover easier to follow
What are the conventions of heat
The title and info is in yellow and pink to make it easier to understand
Tatler design and layout
- font is bold and elegant looking
- black and white writing contrasts the green background which makes it stand out and easier to read
- colours of the dress are very subtle, tidy, neat colours (pink blue and white)
- dominant signifier is the woman.
Her body language is graceful looking and she looks at the camera confidently
Heat design and layout
- the heading is bold and white
- the font is very curly which gives it a playful look
- there are multiple fonts on the cover which are eye catching and give a chaotic look
- the pink yellow and white gives it a childish feel
- language suggests that the magazine looks for scandal. E.g. ‘caught out!’
- multiple main images which all juxtapose each other
- photos are of people happy and upset
When was tatler first published
How long has it been a weekly magazine
1901
1977
How many of Tatlers readers own designer fashion
96%
How many of tatlers readers are luxury travellers
97%
How many of heat’s readers are female
77%
How many of heat’s readers are aged over 35
75%
Describe tatlers main image
Medium long shot, looking directly at the camera in a formal garden
Describe heat’s images
Medium close up’s, eye level and fish eye lense shots. All photos are high key lighting with only one person looking directly at the camera
Why does tatlers model stand in front of the masthead
To show how important she is. She also invites us into her luxury lifestyle inside the magazine
What does the ‘see EU later!’ title mean
Social/cultural context of brexit for British readers
Why has tatler used a mixed race model
To show that they are more diverse, politically correct and hold modern values
What does ‘heat’ connotes
That the magazine will be filled with hot gossip
What does the lowercase heat masthead signify
That it’s unconventional, informal and relatable
How does heat use enigmas
Dramatic words like ‘Liam’s double life’ and ‘horrified’ makes us question and want to read the magazine
Why is the use of ‘im a celebrity get me out of here’ important in heat
Intertextual references to popular mainstream shows attract wider mainstream audiences
