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Market Demand Curve
Definition:
- Illustrates the relationship between the total quantity and price per unit of a good all consumers are willing and able to purchase, holding other variables constant.
Law of Demand:
- The quantity of a good consumers are willing and able to purchase increases as the price falls and decreases as the price rises.
Changes in Quantity Demanded vs. Changes in Demand
Changes in Quantity Demanded:
- Changes due to price changes, represented by movement along the demand curve, holding other factors that impact demand constant.
Changes in Demand:
- Changes due to factors other than price, represented by a shift of the entire demand curve.
Demand Shifters
(5/2,2,2,1,1)
Income:
Normal Good:
- Demand increases as consumer income increases.
Inferior Good:
- Demand decreases as consumer income increases.
Prices of Related Goods:
Substitute Goods:
- Demand increases as the price of a substitute rises.
Complement Goods:
- Demand decreases as the price of a complement rises.
Advertising and Consumer Tastes:
Informative Advertising:
- Provides information about a product, increasing demand.
Persuasive Advertising:
- Alters consumer tastes, increasing demand.
Population:
- More consumers increase demand.
Consumer Expectations:
- Expectations of future prices or income can affect current demand.
Shift of demand curve
The Linear Demand Function
The demand function for good X is a mathematical representation describing how many units will be purchased at different prices for good X, different prices of a related good Y, different levels of income, and other factors that affect the demand for good X.
alpha x will always be a negative quantity
Understanding the Linear Demand Function (picture)
The Linear Demand Function in Action
Inverse Demand Function
Total expenditure (definition)
Total expenditure
The per-unit market price times the number of units consumed
Total consumer value
The sum of the maximum amount a consumer is willing to pay at different quantities
Consumer Surplus
What is the definition?
How to calculate?
Definition:
- The extra value that consumers derive from a good but do not pay for.
Calculation:
- The difference between what consumers are willing to pay and what they actually pay.
Market Supply Curve
Definition?
What is the law of supply?
Definition:
- Summarizes the relationship between the total quantity all producers are willing and able to produce at alternative prices, holding other factors constant.
Law of Supply:
- The quantity supplied of a good rises as the price rises
- and falls as the price falls
Market Equilibrium
Definition?
Characteristic?
Definition:
- The price and quantity at which the market demand and market supply are equal.
Characteristics:
- No shortage or surplus in the market; forces of demand and supply are balanced.
Changes in Quantity Supplied vs. Changes in Supply
Changes in Quantity Supplied:
- Changes due to price changes, represented by movement along the supply curve.
Change in Supply:
- Changes due to factors other than price, represented by a shift of the entire supply curve.
Supply Shifters (7)
Input Prices:
- Higher input prices decrease supply.
Technology:
- Improvements increase supply.
Government Regulation:
- Can either increase or decrease supply.
Number of Firms:
- More firms increase supply.
Substitutes in Production:
- Higher prices of substitutes decrease supply.
Taxes:
- Higher taxes decrease supply.
External Factors:
- Events like war, weather, and natural disasters can affect supply.
The Linear Supply Function
The Linear Supply Function in Action
Producer Surplus
Definition?
Importance?
Definition:
- The amount producers receive in excess of the amount necessary to induce them to produce the good.
Importance:
- Indicates the benefit producers get from selling at a market price higher than their minimum acceptable price.
Comparative Statics
Definition?
Useful because?
Definition:
- The study of the movement from one equilibrium to another.
Applications:
- Analyzing the effects of changes in demand, supply, or both on market equilibrium.
Introduction to Demand Analysis
What does an increase in the price of a good lead to in terms of quantity demanded?
- An increase in the price of a good leads to a decline in the quantity demanded for that good.
Elasticity Concept
What does elasticity measure?
.
Elasticity measures the responsiveness of a percentage change in one variable resulting from a percentage change in another variable
The elasticity between two variables, Q and P, is mathematically expressed as? (picture)
When a functional relationship exists, like Q = f(P), the elasticity is? (picture)
Measurement Aspects of Elasticity (2)
Pretty much direction of change and magnitude of change