Relationships, connections, meaning, representation Flashcards
What are the 4 shifting flows ?
People, Resources, Money and Investment, Ideas
Which flow has the biggest impact on character of a place ?
Tends to be money and investment
What are other impacts which affect the way people perceive a place ?
Migration, Terrorism, Industrial accidents, Natural disasters, Climate change
What is ‘meaning’ of place ?
Individuals or collective perceptions of a place.
What is ‘representation’ of place ?
How a place is seen or portrayed in society.
What is ‘sense of place’ ?
Meaning attributed to a place through our interaction with it.
What is ‘perception of place’ ?
Meaning attributed from what we have heard, seen or read about the place.
What is re-imaging ?
Trying to disassociate a place from bad excising images - it can then attract new investment, tourism etc
What is rebranding ?
The ways in which a place is redeveloped and marketed so that it gains a new identity - it may involved both re-imaging and regeneration.
What is regeneration ?
Long-term process involving redevelopment and the use of social, economic and environmental action to reverse urban decline and create sustainable communities.
How was Plymouth regenerated ?
£110 million funding for Plymouth waterfront, Devonport naval wall removed - war houses and flats removed, Historical landmarks left untouched.
What are threats to Plymouths regeneration ?
Increased house prices due to increased investment, Some residents had to leave the area, Union street still very deprived.
Why was Plymouth regenerated ?
Deindustrialisation in 19th century, Main target for bombing in WW2, Decline in industrial centre
How was Amsterdam rebranded ?
I Amsterdam which tried to change the way the city was perceived - the logo in front of cities famous museum is now photographed 8,000 times a day and spread around the world through social media.
What are the threats to Amsterdams rebranding ?
Possibly at risk from over tourism, expected 50% rise of tourism in the coming
Why was Amsterdam rebranded ?
Take it away from the perception of legal sex workers and marijuana, Early 2000s tourism in Amsterdam fell due to competition from other tourist destinations.
How was Park Hill re-imaged ?
Urban Splash changed old beige frontage to colourful frontage. New cafes and community facilities built on ground floor.
Why was Park Hill re-imaged ?
Flats fell into disrepair, mass unemployment meant many were dumped in Park Hill, Dark streets made it easy for crimes, “Perception of the place was so bad” - founder of urban splash.
