Regenerating places - Chapter 17 - How is regeneration managed? Flashcards
Define “rebranding”.
Rebranding is the ‘marketing’ aspect of regeneration designed to attract businesses, residents and visitors, it often includes reimaging.
Define “reimaging”.
Making a place more attractive and desirable to invest and live in or visit.
Define, and give one example of a ‘Flagship regeneration project’.
Large scale, prestigious projects often using bold ‘signature architecture’. The hope is to generate a positive spin in a place.
Example: Eden Project, Cornwall.
What factors affect regeneration policy?
Politics of the local area
External factors; global economic recessions and booms
Legacy of past regeneration policies
The degree of pump priming needed
Quality of the bid to government or private finance to get investment
Location: Urban or Rural
Legacy of the past: physical, social, economic.
What is “pump priming”?
Pump priming means that the government allocates funds for regeneration expecting outside investment to help. especially if toxic waste needs removal, for example, or if the area is very large. Private and charitable investment is then expected at a higher ratio.
Give some regeneration strategies and where they are being used.
1 - USE OF INFRASTRUCTURE TO DRIVE ECONOMIC GROWTH (Heathrow Expansion, HS2, park and ride, congestion charging.)
2 - USE OF TECHNOLOGY-LED ENTERPRISE TO ATTRACT NEW INVESTMENT AND ECONOMIC OPPORTUNITIES (Bristol’s temple quarter enterprise zone, Cambridge science park)
3 - USE OF SPORT, ART AND CULTURE TO ATTRACT INWARD INVESTMENT AND EXTERNAL FUNDING AS WELL AS CREATING NEW OFTEN GREEN, SPACES. (Olympic Queen Elizabeth Park, Liverpool city of Culture).
4 - RETAIL-LED REGENERATION (Liverpool ONE and planned Liverpool waters)
5 - MARKETING HERITAGE FOR TOURISM (Titanic quarter in Belfast and Southampton)
6 - THEMED EVENTS; MUSIC FESTIVALS (Glastonbury), FARMERS MARKETS, CHRISTMAS MARKETS (Winchester) AND MULTI-ETHNIC FESTIVALS (Notting Hill Carnival).
7- IMPROVED BUILDINGS SUCH AS EX-WAREHOUSES (Liverpool)
8 - NEW SETTLEMENTS TO RELIEVE PRESSURE ON EXISTING SETTLEMENTS : LARGE NEW TOWNS (Stevenage and Milton Keynes) AND SMALL ECO-TOWNS (Bicester)
9 - SUSTAINABLE COMMUNITIES WITH AN ENVIRONMENTAL FOCUS (Millennium urban villages such as London’s Silvertown and low-carbon BedZED.
What is Liverpool Waters?
A 65km long, £75 billion growth corridor from the Port of Liverpool to Manchester, where Liverpool waters makes up 2km of this segment. The flagship Shanghai Tower, twinning the Chinese counterpart will be the tallest skyscraper in the UK outside of London.
