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Music Business > Record Company Personnel > Flashcards

Record Company Personnel Flashcards

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1
Q

Which would not be an advantage to be signed to major label

A

Label has more patience to develop the artists career

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2
Q

Match area of record company

A

Licensing samples - business affairs

Newspaper interviews - publicity department

Music videos - creative services

Securing talent - A&R

Product placement - sales and marketing

Creation of album artwork - creative services

Use of album artwork - business affairs

Magazine interviews - publicity

Working with web designers - creative services

Providing input on mastering and mixing - A&R

Conflict of contract issues - business affairs

Artwork for advertisements - creative services

Album sequencing - A&R

Studio Choice - A&R

Signing older artists - A&R

Processes audits - business affairs

Coordinating local promotion staff - publicity

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3
Q

Ten steps from contract signed to album release

A

A&R meets group - 11

Photo shoot - 6

Radio single marketing plan - 3

Artist development - 10

Recording sessions - 9

Masters delivered to label - 4

Publicity campaign - 5

Solicitation - 2

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4
Q

Big 3 of major label

A

Universal yes

Sony yes

WEA yes

BMG no

EMD no

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5
Q

Big tree have four central divisions, which is not a part?

A

Venue management

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6
Q

How does an independent record store get hard copies?

A

One stop

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7
Q

How does a truck stop obtain CDs

A

Rack jobber

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8
Q

Which company compiles soundscan information

A

Neilsen

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9
Q

Which company based top 200 on soundscan info?

A

Billboard

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10
Q

Which company provides sales awards?

A

RIAA

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11
Q

500,000, 1,00,000, 10mil copies shipped?

A

Gold, platinum, diamond

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12
Q

Database for publicists?

A

Bacons Media

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13
Q

Bassist leaves and new one is hired what happens?

A

New bassist gets an advance but doesn’t get more until previous albums she been recouped

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14
Q

Most record royalties range from

A

7-12%

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15
Q

How much does the record company pay for promotional material/ free goods

A

Nothing

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16
Q

Difference between packaging deduction, for returns, breakage

A

Packaging deduction: assumption that record label shouldn’t pay for artist materials (20-25%)

For returns: withhold payments of royalties in case product returns unsold (25%)

Breakage: royalties are based on 90% of records sold because record companies feel that 10% of records will break

17
Q

If the label doesn’t like album what happens?

A

Label can choose to shelve it

18
Q

Controlled composition clause

A

The record company will only pay 75% of statutory rate since the artists are also the songwriters

19
Q

Excess mechanicals clause

A

The record company will not be responsible for paying statutory rates for more than 10 songs

20
Q

Which is not one of the 4 Ps of marketing

A

Personal

21
Q

5 periods in product life cycle

A

Introduction, growth, maturity, decline, withdrawal

22
Q

5 types of consumers

A

Innovators, early adopters, early majority, late majority, leggarts

23
Q

Haymarket publishing services - what’s the main factor that influenced purchases

A

Low price

24
Q

Buzz marketing

A

High profile people or journalists use the product

25
Q

Evangelists marketing

A

Cultivating key opinion leaders and tastemakers

26
Q

Street team marketing

A

Organizing and motivating volunteers to work in personal outreach locally

27
Q

Viral marketing

A

Interacting, entertaining, or informative messages via the internet

28
Q

Influencer marketing

A

Identifying other artists fan clubs and key members of those to help spread word

29
Q

What should not be included on mailing list

A

Favorite band

30
Q

When should you not have a press release

A

Dispel social media rumors

31
Q

Which of these are not in anatomy of press release

A

Clear indentations for clarity

32
Q

Which of these are not part of a publicity plan

A

Coordinates tour plans

Music Business (10 decks)

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