Record Company Personnel Flashcards
Which would not be an advantage to be signed to major label
Label has more patience to develop the artists career
Match area of record company
Licensing samples - business affairs
Newspaper interviews - publicity department
Music videos - creative services
Securing talent - A&R
Product placement - sales and marketing
Creation of album artwork - creative services
Use of album artwork - business affairs
Magazine interviews - publicity
Working with web designers - creative services
Providing input on mastering and mixing - A&R
Conflict of contract issues - business affairs
Artwork for advertisements - creative services
Album sequencing - A&R
Studio Choice - A&R
Signing older artists - A&R
Processes audits - business affairs
Coordinating local promotion staff - publicity
Ten steps from contract signed to album release
A&R meets group - 11
Photo shoot - 6
Radio single marketing plan - 3
Artist development - 10
Recording sessions - 9
Masters delivered to label - 4
Publicity campaign - 5
Solicitation - 2
Big 3 of major label
Universal yes
Sony yes
WEA yes
BMG no
EMD no
Big tree have four central divisions, which is not a part?
Venue management
How does an independent record store get hard copies?
One stop
How does a truck stop obtain CDs
Rack jobber
Which company compiles soundscan information
Neilsen
Which company based top 200 on soundscan info?
Billboard
Which company provides sales awards?
RIAA
500,000, 1,00,000, 10mil copies shipped?
Gold, platinum, diamond
Database for publicists?
Bacons Media
Bassist leaves and new one is hired what happens?
New bassist gets an advance but doesn’t get more until previous albums she been recouped
Most record royalties range from
7-12%
How much does the record company pay for promotional material/ free goods
Nothing
Difference between packaging deduction, for returns, breakage
Packaging deduction: assumption that record label shouldn’t pay for artist materials (20-25%)
For returns: withhold payments of royalties in case product returns unsold (25%)
Breakage: royalties are based on 90% of records sold because record companies feel that 10% of records will break
If the label doesn’t like album what happens?
Label can choose to shelve it
Controlled composition clause
The record company will only pay 75% of statutory rate since the artists are also the songwriters
Excess mechanicals clause
The record company will not be responsible for paying statutory rates for more than 10 songs
Which is not one of the 4 Ps of marketing
Personal
5 periods in product life cycle
Introduction, growth, maturity, decline, withdrawal
5 types of consumers
Innovators, early adopters, early majority, late majority, leggarts
Haymarket publishing services - what’s the main factor that influenced purchases
Low price
Buzz marketing
High profile people or journalists use the product
Evangelists marketing
Cultivating key opinion leaders and tastemakers
Street team marketing
Organizing and motivating volunteers to work in personal outreach locally
Viral marketing
Interacting, entertaining, or informative messages via the internet
Influencer marketing
Identifying other artists fan clubs and key members of those to help spread word
What should not be included on mailing list
Favorite band
When should you not have a press release
Dispel social media rumors
Which of these are not in anatomy of press release
Clear indentations for clarity
Which of these are not part of a publicity plan
Coordinates tour plans
