reception theory Flashcards
what is reception theory
Audiences decode media language signs thro9ugh a filter of themselves, their identities and past experiences, so everyone interprets meaning differently from the same texts. target audience (demo and psychographically) are likely to have a preferred (positive) reading. opposite people will have oppositional (negative) reading, most people will negotiate.
preferred reading of the mirror PEC
centre left newspaper which provides the working class with an intelligent tabloid
‘dedicated caring but let down by the system’ subheading
‘(funding) slowed from 6% under new labour to only 2% under conservatives’
‘desparate nurses reveal daily horrors’ headline
centre left tabloid which aims to ‘inform and analyse’
oppositional reading of the mirror PEC
conglomerate owned newspaper exploiting the left wing working class target audience for profit, which limits the information this audience receives by bloating the paper with soft news
Private healthcare consultation advert
18 pages=30% gossip
blames the government ‘under conservatives’ inste4ad of inciting action
Also owns the sunday people (right wing) and benefits from right wing system of capitalism for profits. unauthentic leftism.
preferred reading of the times PEC
Quality newspaper that offers factual hard news based on information not bias
‘Ceasefire joy on both sides’ front page headline
5% gossip
reputation for being factual used to be a broadsheet relies on its image as intelligent
oppositional reading of the times PEC
right wing newspaper that is biased and cultivates individualism
‘labour has been criticised’
‘patients are being left to die’
‘this years winter flu outbreak should not be blamed’
owned by conglomerate newscorp and rupert murdoch relies on capitalism for profits
