mirror audience

Question 1

demographics

Answer 1

working class british male

Question 2

evidence for demographics

Answer 2

morrisons advert ‘£1 ben and jerry ice cream’
‘tears for the king’
typically 50% sport

Question 3

psychographics

Answer 3

left leaning pro public spending and pro labour

Question 4

evidence for psychographics

Answer 4

desperate nurses reveal daily horrors
dedicated caring but let down by the system
slowed from 6%under new labour to only 2% under conservatives