Reception Theory Flashcards
What is halls reception theory
There are 3 reading an audience can take from a text:
Preferred- passive audience and accepts what the media is basically giving them
Negotiated- audience will take what they agree with from it and leave the rest
Oppositional- active audience and don’t agree with the intended meaning
How does halls reception theory link to vogue
Preferred- attracted by glamour of Sophia Lauren and read articles and buy products
Negotiated - women who might aspire to this life l but are aware of own limitations due to location finance and social status
Oppositional- women may reject the message as they see women used a s a commodity perhaps reflecting the social changes and second wave feminism
How does halls reception theory link to big issue
Preferred - would align with desired position as a source of help and discussion and support left wing view
Negotiated- may find the perspective admirable but may not be a fan of the magazine seeing through its ploys to create empathy
Oppositional- could be opressed by many far right wing audiences who still see homeless as lazy parasites
