Identity Theory

Question 1

Describe gauntlett’s identity theory

Answer 1

Past media show singly par straight forward messages about ideal types of male and female identity, media today offers a more diverse range of stars and icons to pick and mix from

Question 2

What’s are the strengths of gauntlett’s identity theory

Answer 2

Applies to all industries and social concepts and analyses both past and present

Question 3

What are the weaknesses of gauntlett’s identity theory

Answer 3

It forgets about intersectionality and focuses on mainstream media overlooking big issue

Question 4

What is the validity of gauntlett’s identity theory

Answer 4

Gauntlett helps to analyse progression and identity representation and can be applied across generations

Question 5

What is the relevance of gauntlett’s identity theory

Answer 5

Contextually, gauntlett helps to explain choices made and deepens discussion on identity

Question 6

How does gauntlett’s identity theory link to vogue

Answer 6

• Vogue offers straight forward messages about gender
• cutex woman is a role model for the audience as she is a representation of beauty

Question 7

How does gauntlett’s identity theory link to big issue

Answer 7

• moving on shows a diverse range of people with black women in power and homeless shown as caring
• Grayson Perry presents a complex representation of a gay man which we wouldn’t have seen in the past, showing we have a range of points and stars and that historical contexts comes into it