rebranding Flashcards
what is rebranding?
the process by which forces of change aim to adapt the place meaning of a location
what can rebranding be encouraged by?
tourism
to promote the endogenous or exogenous characteristics of a place to overcome negative connotations
what can rebranding involve?
advertising campaigns
positive media coverage
infrastructure improvements
what is a way community groups may achieve rebranding?
using media groups to positively or negatively portray a place
what is a way councils may achieve rebranding?
investing in tourism to build a positive image of a location
what is a way governments may achieve rebranding?
strategies such as improving infrastructure
what is a way individuals may achieve rebranding?
social media campaigns
where are different places place representation may take place?
songs
video
films
new articles etc
