Rebranding Flashcards
1
Q
Why might a place need to rebrand?
A
-crime rates
-reputation
-living conditions
2
Q
What is top down strategy?
A
Led by local authority’s
3
Q
What is flagship development?
A
Rebranding focuses on a large scale project that it hopes will attract further investors
4
Q
Events/themes
A
Rebranding in focused on a major event eg a festival
5
Q
What is legacy strategy?
A
Rebranding following an international sporting event
6
Q
What is market led?
A
Led by private company’s to make profit
7
Q
What is a player?
A
Individuals or groups who have interest or influence over actions of a place
8
Q
What is rebranding?
A
Re-imaging a place using a variety of strategies
