Reasons For Mergers And Joint Ventures Flashcards
What is organic growth
Means that business grows from within using its own resources
What is inorganic growth
Occurs when a business gets bigger by joining with other firms
What is a joint venture
Business work together for a one off project
How can spreading risk in new countries benefit a business
Provides stability. Means down turn in one country won’t effect demand for products overall
What’s the benefits of acquiring a national brand name
They already have an established image and loyal customers
For a business entering the market it is useful and rapid way of expanding market share
How can a merger increase global competitiveness
Due to a merger average costs can be reduced by achieving economies of scale
Can make high profits from low costs which can be reinvested back into the business