Reading: Welcome to the Media, Film and Cultural Studies Course p39 Sentences Flashcards
What ……. of toothpaste do you use?
What brand of toothpaste do you use?
a type of product made by a particular company, that has a particular name or design
The film has a very ….. storyline and many people don’t understand it.
The film has a very complex storyline and many people don’t understand it.
consisting of many different parts and often difficult to understand
Some advertisments are extremely …… and use images and music in very imaginative ways to persuade you to buy the product.
Some advertisments are extremely creative and use images and music in very imaginative ways to persuade you to buy the product.
involving the use of imagination to produce new ideas or things
……… television has a much better picture than the old analogue kind..
Digital television has a much better picture than the old analogue kind..
using a system in which information is recorded or sent out electronically in the form of numbers
Being ….. today means not just being able to read and write but also understanding the different kinds of media used to communicate
Being literate today means not just being able to read and write but also understanding the different kinds of media used to communicate
able to read and write
Tobacco …… is banned in some countries because the product is so damaging to health.
Tobacco promotion is banned in some countries because the product is so damaging to health.
an activity intended to help sell a product
Product placement, when companies pay for their products to appear in a programme or film, is ….. in some countries.
Product placement, when companies pay for their products to appear in a programme or film, is banned in some countries.
to say that something must not be done, seen, used etc; to prohibit
The company spends millions on television ….. in order to inform the public about its new products.
The company spends millions on television advertisements in order to inform the public about its new products.
a picture, set of words, or a short film, which persuades people to buy a product or use a service
MBC is a …… channel which shows advertisements during and between the programmes it broadcasts.
MBC is a commercial channel which shows advertisements during and between the programmes it broadcasts.
related to radio or television broadcasts that are produced by companies that earn money through advertising
Children need to ……. between what is fact, eg a documentary, and what is pretend eg, an advertisement.
Children need to distinguish between what is fact, eg a documentary, and what is pretend eg, an advertisement.
to recognize and understand the difference between two or more things or people
TV advertisements can ….. our decision what to buy.
TV advertisements can influence our decision what to buy.
to affect the way someone or something develops, behaves, thinks etc
The …. on the screen was too small to read so she enlarged it.
The text on the screen was too small to read so she enlarged it.
any written material
