Reading: Welcome to the Media, Film and Cultural Studies Course p39 Definitions Flashcards
a type of product made by a particular company, that has a particular name or design

brand (n)

consisting of many different parts and often difficult to understand

complex (adj)

involving the use of imagination to produce new ideas or things

creative (adj)

using a system in which information is recorded or sent out electronically in the form of numbers

digital (adj)

able to read and write

literate (adj)

an activity intended to help sell a product

promotion (n)

to say that something must not be done, seen, used etc; to prohibit

ban (vb)

a picture, set of words, or a short film, which persuades people to buy a product or use a service

advertisement (n)

related to radio or television broadcasts that are produced by companies that earn money through advertising

commercial (adj)

to recognize and understand the difference between two or more things or people

distinguish (vb)

to affect the way someone or something develops, behaves, thinks etc

influence (vb)

any written material

text (n)
