Reading: Welcome to the Media, Film and Cultural Studies Course p39 Definitions Flashcards by Felicity Green

Q

a type of product made by a particular company, that has a particular name or design

A

brand (n)

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Q

consisting of many different parts and often difficult to understand

A

complex (adj)

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Q

involving the use of imagination to produce new ideas or things

A

creative (adj)

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Q

using a system in which information is recorded or sent out electronically in the form of numbers

A

digital (adj)

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Q

able to read and write

A

literate (adj)

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Q

an activity intended to help sell a product

A

promotion (n)

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Q

to say that something must not be done, seen, used etc; to prohibit

A

ban (vb)

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Q

a picture, set of words, or a short film, which persuades people to buy a product or use a service

A

advertisement (n)

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Q

related to radio or television broadcasts that are produced by companies that earn money through advertising

A

commercial (adj)

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Q

to recognize and understand the difference between two or more things or people

A

distinguish (vb)

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Q

to affect the way someone or something develops, behaves, thinks etc

A

influence (vb)

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Q

any written material

A

text (n)

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