Reading Flashcards
1
Q
What is theory?
A
Judee Burgoon: a theory is “a set of hunches about the way things operate”
2
Q
What does a theory consist of according to Burgoon?
A
a: a set of hunches
b:informed hunches
c: systematic hunches
3
Q
Who is Glenn Sparks
A
behavioural scientist who used an objective approach to analyse video
4
Q
Who is Marty Medhurt
A
A rhetorician who used an interpretive approach to analyse video
5
Q
What is an objective approach?
A
after observing behaviour they construct theory based of observations (truth is singular, unbiased observation)
Tony Schwartz: resonance leads to persuasion (emotional memories)
