Read/Write 2(organizers) Flashcards
most popular tool in generating creative and rich ideas
brainstorming
how brainstorming works
a. decide for the general or primary topic
b. gets ideas from everyone
4 brainstorming techniques
IDEA LIST
- word association
- word storn
- mind mapping
- word banks
It works better as a technique to get creativity flowing when you don’t want to bother with over-thinking how words are related.
word association
Start with a word or two, and write down the first words that come to mind. Don’t over-think the process; you should be surprised at the words that pop into your head, particularly as you get warmed up.
word association
The goal is to find those “hidden” words that people associate with a topic that you don’t immediately think of.
word association
You’ll quickly create words that are associated or related, according to categories
word storm
You might start with a word or two based on your project, and begin writing down any word that comes to mind. These words are then grouped together according to how they are related to each other.
word storm
a website that can help you get started with word storm techniques.
word storm website
Using itas a way to visually organize data and information. it has proven popular, particularly if you are better able to understand data visually instead of as lists or outlines.
mind mapping
a visual representation of ideas and their connections w. one another
ideas map
shows how one idea subordinates another idea
ideas map
collections of words based on the kind of word you need based on a specific topic or theme.
word banks
This kind of brainstorming technique works well for copywriters who want to find a variety of words that suit a specific project without repeating themselves.
word banks
You can use wordbankst o build a bank of words to keep on hand when
writing a headlines